Top Story


Home >> Media - Radio >> Article

Phase III: Delhi, Bangalore, Mumbai shine: Non-metros fail to see big action

Font Size   16
Phase III: Delhi, Bangalore, Mumbai shine: Non-metros fail to see big action

As of yesterday, 44 rounds of bidding have been completed over a course of 11 days.  Delhi ended the day strongly once again, crossing Rs 150 crore with one bidder meeting the clock round price at the end of round 44. Bangalore closed the day with a provisional winning price of Rs 106. Mumbai is still seeing interest with 2 bids for its 2 frequencies and a provisional winning price of near Rs 95 crore.

But there are many others which have not really seen the interest that was expected.

Ahmedabad had 4 bids during the early days of the auctions for its single frequency with the highest bid just over Rs 17 crore. It has not seen any new bids over the past few days and the provisional winning price for the city now stands at around Rs 42.68 crore. Ahmedabad already has Radio City, Red FM, Radio Mirchi, My FM and Radio One and Big FM might be a possible interested party given its presence in other cities in the state.

Hyderabad is another city that got multiple bids for its 4 frequencies by Day 2 of the auctions with the highest bid of Rs 18 crore but since then it has remained static with no additional bids. It had got 3 bids on Day 2, still less than the available frequencies. The big networks like Radio Mirchi, RED FM, Big FM and Radio City are all present in the city but we would still have expected some regional bidders for the city considering it is now the capital of the new state of Telangana.

Cities like Lucknow, Surat, Patna, Mangalore and Nagpur are some others which have failed to get bids for all the frequencies. Mysore has yet to see a bid for its 2 frequencies as is the case with Mangalore and Puducherry. Lucknow has 2 bids with a provisional winning price of Rs 14 crore which means that there is still one excess frequency in the city that has no takers. Patna has 2 bids of Rs 17.89 crore at the end of Day 11 for its 3 frequencies. Nagpur also has just one active bid with a provisional winning price of Rs 7.76 crore for its 2 frequencies.

Kanpur also has an excess frequency without any takers. It has 2 bids with a provisional winning price of Rs 8 crore for its 3 frequencies.

Chandigarh has 2 active bids for its 2 frequencies with a provisional winning price of Rs 17.58 crore. However, it was expected that there would have been more interest in the city, which is a strong market for Bollywood and Punjabi music.

Chennai had just one active bid yesterday of Rs 44 crore for its single frequency and there was none of the intense competition that was expected here before heading into the frequencies.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.