Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Partnership with Radio Misty brings BBC to FM in North Bengal and Sikkim

14-April-2008
Font Size   16
Partnership with Radio Misty brings BBC to FM in North Bengal and Sikkim

Audiences in North Bengal and Sikkim can now listen to the BBC’s special FM programming for the first time, thanks to a partnership agreement between the BBC and Siliguri-based Radio Misty FM. Listeners in the region can now tune in to the BBC’s infotainment updates and chat shows tailor-made for India’s FM market.

The BBC programming includes infotainment updates, ‘BBC Ek Minute’, taking listeners inside the world of sports and entertainment every half-hour, from 8 am to 8 pm, Monday to Friday. The BBC’s weekly chat show, ‘BBC Ek Mulaqat’, presented by BBC India Editor, Sanjeev Srivastava, would be aired on Sundays. The show profiles India’s prominent people from the world of media, films, sports, business, arts and politics, showing ‘the other side’ of celebrities’ lives and playing their favourite songs.

In addition, ‘BBC Take One’ would feature previews and box office reports of new Bollywood and Hollywood films releasing in the week. Sports magazine ‘BBC Fun and Games’ would provide a weekly round-up of the recent sporting action from around the world.

Nishant Mittal, CEO, Radio Misty, said, “I am delighted that our radio is the first FM station in the region to enter into partnership with BBC. The alliance with the BBC is a major boost in our station’s efforts to offer quality content and entertainment to our listeners.”

Known by its tagline, ‘Gungunate raho’ (Keep humming), Radio Misty is the first FM station in Siliguri. Launched in 2007, it has an aerial reach of 80 km and broadcasts programme in four languages – Hindi, Bengali, Nepali and English.

Vineeta Dwivedi, Business Development Manager, BBC World Service, said, “The BBC’s programmes tailored for India’s FM market are appreciated by audiences of our partner FM stations. Partnership with Radio Misty means we can now connect with the audience in this region. Our special infotainment programming adds an edge to a local FM station, and we are hopeful that Radio Misty’s audience would welcome the addition of BBC programming to their favourite station’s radio mix.”

BBC’s FM programmes can be currently heard in 11 more cities in India. In addition to the BBC’s main FM partner, Radio One in Delhi, Mumbai, Bangalore, Ahmedabad, Chennai, the programmes are available on Radio Chaska (Gwalior), Radio Choklate (Bhubaneswar, Rourkela), Radio Tadka (Jaipur, Udaipur) and Radio Tomato (Kolhapur).

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business