Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Overview 2008: Radio Mirchi leads the field in Delhi too

06-January-2009
Font Size   16
Overview 2008: Radio Mirchi leads the field in Delhi too

After Mumbai and Kolkata, exchange4media focuses on the Delhi market in the third Overview 2008 series. According to the 2008 RAM data from week 1 to week 51, all people 12 plus, all place of listening, Radio Mirchi is the dominant FM player with a market share of 24 per cent on week 51. The FM station was at its peak on week 25 with a 28 per cent share of the market. Radio Mirchi maintained its top slot throughout the year. Its closest rival, AIR FM2- Gold, was a distant second with a market share of 17 per cent. The Government-owned FM station, which commenced the year with a value share of 12 per cent only, saw its station share increase during the year.

There is intense competition for the third slot in the Delhi market among Fever FM, Red FM, Radio One, Radio City and Big FM. Nevertheless, Fever FM managed to hold on to this slot for a longer period with 12 per cent of the market share. The FM station reached its peak on week 20 with a 13 per cent share. Week 51 saw Red FM end with 11 per cent share, Radio One and Radio City ended with 9 per cent share, while Big FM ended with 7 per cent market share.

The other cluster involves Meow FM, Hit FM, AIR FM1- Rainbow, Vividh Bharati and Akashavani, of which Meow FM, Hit FM and AIR FM1- Rainbow competed for the fourth slot. In week 51, Hit FM ended with a 4 per cent share, while AIR FM1- Rainbow, which had maintained a lead for a longer time for this slot, declined to 3 per cent share, along with Meow FM.

Also read:

Overview 2008: Radio Mirchi emerges dominant FM player in Kolkata

Overview 2008: Tough fight for top slot amongst FM players in Mumbai

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...