After covering Mumbai, Kolkata and Delhi, exchange4media in the concluding part of the Overview 2008 series takes a look at the Bangalore RAM market. As per RAM data for week 1 to week 51, all people 12 plus, all place of listening, Big FM leads the pack. The FM station has managed to retain its leadership position this year, with its closest rival Radio Mirchi in a distant second position.
Big FM began the year 2008 with a market share of 21 per cent in week 1, and saw its station share rising here on, eventually occupying the top slot. Big FM was at its peak on week 43 with a market share of 30 per cent, however, the current week 51 ended with a 25 per cent share, which is still far ahead of Radio Mirchi.
Radio Mirchi held on to its leadership position till week 21 with a market share of 25 per cent, reaching its peak of 30 per cent on week 13. However, the graph shows Mirchi sliding down to the second slot ending week 51 with 21 per cent of the value share.
The third slot sees some intense competition amongst Radio One, Radio City, SFM, Fever FM and the Government-owned FM stations AIR FM1- Rainbow and AIR FM1- Vividh Bharati, leaving no clear winner for this slot. Nevertheless, AIR FM1- Rainbow managed to hold on to the third slot for a longer period of time. AIR FM1- Rainbow reached its peak on week 32 with 15 per cent market share, but ended week 51 with a 10.4 per cent share. Radio City ended week 51 with 9 per cent share, Radio One with 8 per cent share, Fever FM and AIR FM1- Vividh Bharati ended with 6 per cent share each.
The other cluster in the market includes Radio Indigo, Gyan Vani and Akashavani. Radio Indigo, which plays only English music, ended week 51 with 4 per cent of the market share.
Overview 2008: Radio Mirchi leads the field in Delhi too
Overview 2008: Radio Mirchi emerges dominant FM player in Kolkata
Overview 2008: Tough fight for top slot amongst FM players in Mumbai