World Music Day is all set to be celebrated by FM stations on June 21. Among others, MY FM, BIG FM and Radio City stations across India have planned special customised programming, special capsules celebrating the occasion, interesting trivia on music, contests and playing listeners’ favourite music all day long.
Speaking on the occasion, Harrish M. Bhatia, COO, MY FM, said, “Music is the soul of radio and so World Music Day naturally becomes a big opportunity of celebration for the industry as well as to provide choicest entertainment to the listeners.”
MY FM’s Jaipur station’s morning show Salaam Jaipur will be running an on-air contest wherein the song’s musical prelude would be played and listeners would be asked to identify the song. MY FM Ahmedabad station will play famous musicians’ bytes and then play their favourite songs. In PunjMY FM stations in Punjab will have a contest where in the listeners shall be asked to identify the musician on the basis of a song’s tune or the lyrics and shall be rewarded with music CDs or the gift vouchers of popular music stores.
BIG FM has lined up exciting on-air and off-air offerings. Anand Chakravarthy, VP-Marketing, said, “World Music Day is a perfect day to celebrate, recall and pay tribute to some great music over time and the people behind it. We have created some excellent programming mix for our listeners and we hope continue to do so thus living up to our brand line of Suno Sunao, Life Banao.”
In Delhi, BIG FM will present the ‘Feel the Music’ gala musical evening at the ‘West Gate Mall’, Rajouri Garden. Delhites will get to listen not only to celebrated singers but also by some very talented, visually impaired children. The station will also offer on-air content for its listeners starting from a ‘favourite category voting’ contest wherein listeners will vote for their favourite 100 Chartbuster song of a specific category, to announcing the most popular number and playing them.
BIG Mumbai will go ‘Tak-Din-a-Dhin with Big KaanSens’ with India’s crooners lending their voice for a back-to-back hourly performance at the Oberoi Mall, Goregaon. In Bangalore the station will celebrate the day by playing top 100 Kannada songs on-air, involving listener interaction. Chandigarh will be treated to performances by ‘Amul Voice of India’ winner Ishmeet and runner-up Harshit. People of Amritsar will get to enjoy the best DJ competition.
Mumbai’s Radio City is celebrating the occasion through a unique initiative, ‘Mast Mast Mumbai’, wherein listeners from across Mumbai are collaborating to compose a song which will become the Radio City World Music Day anthem. Mentored by Radio City’s RC live national finalist, Talaash, ten listeners from Mumbai came together to create an original song which reflects the spirit of Mumbai. This song will be broadcast all day long on World Music Day.
Radio City Chennai will have singer Haricharan join RJ Sulabha live in-studio on ‘Whatte Fun Weekends’ from 7 to 11 AM while Srilekha Parthasarathy will join RJ Gobi from 3 to7 PM. Hyderabad’s Radio City is showcasing the musical talents of singer Smitha on ‘Whatte Fun Weekends’ with RJ Akira from 9 to 11 AM while singer Sunita joins RJ Pranavi from 12 to 2 PM. Singer and music director Nihal will join RJ Gouthami for a chat on Whatte Fun Weekends from 5 to 7 PM.