exchange4media’s Golden Mikes 2016 awards were given away at a glittering ceremony held at the ITC Grand Central, Mumbai. The awards recognize the best work done in radio advertising over the course of the year.
Madison Media won the Radio Media Agency of the Year, while Scarecrow Communications won Radio Advertising Agency of the Year. The Radio Advertiser of the Year was awarded to OLX.in while RJ Praveen from 93.5 RED FM won the RJ of the Year.
The 2016 edition of the Golden Mikes saw 55 metals being given away (including Excellence Awards). These included 7 Gold (including Excellence Awards), 17 Silver and 31 Bronze metals.
Madison Media received 7 metals (4 Bronze, 3 Silver), while Scarecrow Communication received 3 Bronze metals. OLX.in won 1Gold, 2 Silver and 1 Bronze metal.
The Gold winners included 'Dil Deke Dekho' by Radio City for the Mohan Foundation for Organ Donation, 'Purana jayega toh naya aayega' by RBNL (Big FM) for OLX.in and Radio City's 'Salaam e Ishq'.
This year, the grand jury for the Awards was held on April 15, 2016 in Mumbai, post the pre-screening. The jury was chaired by Ashish Bhasin, Chairman & CEO (South Asia) at Dentsu Aegis Network, Chairman Posterscope and psLive - Asia Pacific.
The jury members were Harjeet S Chhabra, CMO, Adlabs Entertainment Limited; Karthi Marshan, Senior EVP & Head - Group Marketing, Kotak Mahindra Bank; Neeraj Vyas, Senior Executive Vice President and Business Head, Sony MAX, Sony MAX2, Sony MAX HD and Sony MIX; Nishant Kashikar, Country Manager – India & Gulf, Tourism Australia; Pranab Punj, Vice President Global Marketing, Vserv; Shamik Banerjee, Chief Marketing Officer, Aegon Life Insurance Company Limited.; Sunita Bangard, President Marketing – Brand, Idea Cellular Ltd, Suresh Balakrishna, CEO South Asia and Middle East, Kinetic Worldwide; Veetika Deoras, COO - Digital Vertical, Vice President - Brand Marketing and Corporate Communication, Tata Capital;Vijay Jain, Founder Director & CEO, ORRA; Yatnesh Pandey, DGM Marketing, (Decorative) - Kansai Nerolac Paints.
The complete list of winners can be seen below:
|EFFECTIVENESS||Best Use of Radio||Radio Mirchi||Feeding a Million Dreams||Kelloggs||Bronze|
|EFFECTIVENESS||Best Use of Radio||Mindshare||India Share Karega, India Care Karega||Idea Cellular Ltd.||Bronze|
|EFFECTIVENESS||Best Use of Radio||Radio City 91.1||Dil Deke Dekho||Mohan Foundation for Organ Donation||Gold|
|EFFECTIVENESS||Best Use of Radio||Carat Media||Mother Dairy "Seeing is Believing"||Mother Dairy||Bronze|
|EFFECTIVENESS||Best Use of Radio for a Launch||Madison Media||Sitaaron ki Kahaani, Radio ki Zubaani||Asian Paints Ltd.||Bronze|
|EFFECTIVENESS||Best Use of Radio for a Launch||Mindshare||GOOGLY WOOGLY WOOKSH||Hindustan Unilever||Bronze|
|EFFECTIVENESS||Best Use of Radio for a Launch||Madison Media||Radio jocks say GoodKnight in morning time||GoodKnight||Silver|
|EFFECTIVENESS||Best Use of Radio for Long term Effectiveness||Radio Mirchi||MARUTI SUZUKI JUG JUG JIYO||Maruti Suzuki||Bronze|
|EFFECTIVENESS||Best Use of Radio for Long term Effectiveness||Madison Media||Sitaaron ki Kahaani, Radio ki Zubaani||Asian Paints Ltd.||silver|
|EFFECTIVENESS||Best Use of Branded Content or Sponsorship on Radio||Madison Media||Fevikwik Broken Heart||Pidilite Industries||Bronze|
|EFFECTIVENESS||Best Use of Branded Content or Sponsorship on Radio||Mindshare||GOOGLY WOOGLY WOOKSH||Hindustan Unilever||Silver|
|CREATIVITY||Best Campaign||Reliance Broadcast Network Limited.||OLX - Purana Jayega toh naya aayega||OLX.in||Gold|
|CREATIVITY||Best Campaign||Mindshare||MOUNTAIN DEW NAAM BANTE HAIN RISK SE||MOUNTAIN DEW- Pepsico||Silver|
|CREATIVITY||Best Single Commercial-FMCG||Mindshare||GOOGLY WOOGLY WOOKSH||Hindustan Unilever||Silver|
|CREATIVITY||Best Single Commercial-FMCG||Scarecrow communications||VOICE MAIL||Ksheer||Bronze|
|CREATIVITY||Best Single Commercial- Pharmaceutical, Healthcare, Cosmetics & Toiletries||94.3 MYFM||Harpic||Harpic||Bronze|
|CREATIVITY||Best Single Commercial- Consumer Durables||Thought Blurb||UHD Fiesta||Reliance Retail Ltd.||Silver|
|CREATIVITY||Best Single Commercial- Consumer Durables||Scarecrow Communications||USTAAD||Varuna Pumps||Bronze|
|CREATIVITY||Best Single Commercial- Insurance , Banking & Financial services||Kotak Securities||Agar Magar Se Aage Badho||Kotak Securities||Bronze|
|CREATIVITY||Best Single Commercial- IT, Telecommunications & Digital Media||Reliance Broadcast Network Limited.||OLX - Purana Jayega toh naya aayega||OLX.in||Silver|
|CREATIVITY||Best Single Commercial- IT, Telecommunications & Digital Media||Reliance Broadcast Network Limited.||OLX - Sunday Bech Day||OLX.in||Bronze|
|CREATIVITY||Best Single Commercial- Media & Entertainment (TV Shows/Films)||Radio Mango||Child Labour||Radio Mango||Silver|
|CREATIVITY||Best Single Commercial- Media & Entertainment (TV Shows/Films)||Radio Mango||Environment Day||Radio Mango||Bronze|
|CREATIVITY||Best Single Commercial- Real Estate||Scarecrow Communications||MOR NAACHA||Sheth Developers||Bronze|
|CREATIVITY||Best Single Commercial- Retail & Fashion||94.3 MYFM||Nazakat||94.3 MYFM||Silver|
|PROMOTIONS||Best On Air Promotion for a Client (Single Station)||Madison Media||CEAT Drive Safe Dad||CEAT Tyres||Bronze|
|PROMOTIONS||Best On Air Promotion for a Client (Single Station)||Carat Media||Pollution free Diwali||Philips India Ltd.||Bronze|
|PROMOTIONS||Best On Air Promotion for a Client (Single Station)||Radio Mirchi||FLAT 983||Investor's Clinic||Bronze|
|PROMOTIONS||Best On Air Promotion for a Client (Multiple Station)||Radio City 91.1||Trailer Launch - Dilwale||Red Chillies Entertainment||Bronze|
|PROMOTIONS||Best On Air Promotion for a Client (Multiple Station)||Radio Mantra 91.9 FM||Music Ka Nasha||United Nation’s Office on Drugs and Crime||Bronze|
|PROMOTIONS||Best On Ground Promotion by a Single Station for a Client (Single Station)||Suryan FM||Blood donor directory||PSG Hospitals - Coimbatore||Silver|
|PROMOTIONS||Best On Ground Promotion by a Single Station for a Client (Single Station)||Reliance Broadcast Network Ltd.||Dawaat E Ramzan||Gaviscon||Bronze|
|PROMOTIONS||Best On Ground Promotion by a Network of Radio Stations for a Client (Multiple Station)||Carat Media||Mother Dairy "Seeing is Believing"||Mother Dairy||Bronze|
|PROMOTIONS||Best On Ground Promotion by a Network of Radio Stations for a Client (Multiple Station)||OMD||Spreading warmth on winter mornings!!||Racold Water Heater||Bronze|
|PROMOTIONS||Best On Air Promotion by a Single Radio Station for Self (Sponsored by a Client)||Radio City 91.1||Dil Deke Dekho||Mohan Foundation for Organ Donation||Silver|
|PROMOTIONS||Best On Air Promotion by a Single Radio Station for Self (Sponsored by a Client)||93.5 RED FM||Bengaluru's Most Wanted||93.5 RED FM||Bronze|
|PROMOTIONS||Best On Air Promotion by a Network of Radio Stations for Self (Sponsored by a Client)||Radio Mantra 91.9 FM||Music Ka Nasha||United Nation’s Office on Drug and Crime||Silver|
|PROMOTIONS||Best Public Service Initiative by a Radio Station or a Network of Radio Stations||Radio City 91.1 FM||Dil Deke Dekho||Mohan Foundation For Organ Donation||Silver|
|PROMOTIONS||Best Public Service Initiative by a Radio Station or a Network of Radio Stations||Radio City 91.1 FM||Salaam E Ishq||Radio City 91.1 FM||Gold|
|PROMOTIONS||Best Public Service Initiative by a Radio Station or a Network of Radio Stations||93.5 RED FM||Cyber Kaand||93.5 RED FM||Bronze|
|PROMOTIONS||Best First Time Promotion||Reliance Broadcast Network Limited.||Hike Messenger||Hike Messenger||Bronze|
|INNOVATION||Best Radio Media Innovation||Radio Mantra 91.9 FM||Music Ka Nasha||United Nation’s Office on Drug and Crime||Bronze|
|INNOVATION||Best Radio Media Innovation||Reliance Broadcast Network Limited.||Nissan Sunny - BIIIIG FM||Nissan Motors India Pvt Ltd||Bronze|
|INNOVATION||Best Use of Radio in Media Plan||Zenithoptimedia India||OLX"Sunday is Bech de"||OLX||Silver|
|INNOVATION||Best Use of Radio in Media Plan||Madison Media||Radio jocks say GoodKnight in morning time||GoodKnight||Bronze|
|INNOVATION||Best Use of Radio in Media Plan||Mindshare||GOOGLY WOOGLY WOOKSH||Hindustan Unilever||Bronze|
|INNOVATION||Best Use of Sponsorship||Reliance Broadcast Network Limited.||Saridon Big Film Review||Saridon-Piramal Enterprises||Silver|
|INNOVATION||Best Use of Sponsorship||Madison Media Sigma||Saridon Slappies||Piramal Enterprises||Silver|
|INNOVATION||Most Unique Programming Concepts /Ideas||93.5 RED FM||Don't Be Horny||93.5 RED FM||Bronze|
|INNOVATION||Most Unique Programming Concepts /Ideas||93.5 RED FM||Cyber Kaand||93.5 RED FM||Bronze|
|INNOVATION||Best Digital/Web Streaming by a Radio/ Network||Music Broadcast Limited(Radiocity 91.1 FM)||Darr Dobara on Radio City Fun Ka Antenna||PlanetRadiocity.com||Silver|
|RJ of the Year||RJ Praveen||93.5 RED FM||Gold|
|Radio Advertising Agency of the Year||Scarecrow Communications||Gold|
|Radio Advertiser of the Year||OLX.in||Gold|
|Radio Media Agency of the Year||Madison Media||Gold|
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