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OLX, Madison Media & Scarecrow Communications lead Golden Mikes'16

OLX, Madison Media & Scarecrow Communications lead Golden Mikes'16

Author | exchange4media News Service | Thursday, Apr 28,2016 9:43 PM

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OLX, Madison Media & Scarecrow Communications lead Golden Mikes'16

exchange4media’s Golden Mikes 2016 awards were given away at a glittering ceremony held at the ITC Grand Central, Mumbai. The awards recognize the best work done in radio advertising over the course of the year.

Madison Media won the Radio Media Agency of the Year, while Scarecrow Communications won Radio Advertising Agency of the Year. The Radio Advertiser of the Year was awarded to OLX.in while RJ Praveen from 93.5 RED FM won the RJ of the Year.

The 2016 edition of the Golden Mikes saw 55 metals being given away (including Excellence Awards). These included 7 Gold (including Excellence Awards), 17 Silver and 31 Bronze metals.

Madison Media received 7 metals (4 Bronze, 3 Silver), while Scarecrow Communication received 3 Bronze metals. OLX.in won 1Gold, 2 Silver and 1 Bronze metal.

The Gold winners included 'Dil Deke Dekho' by Radio City for the Mohan Foundation for Organ Donation, 'Purana jayega toh naya aayega' by RBNL (Big FM) for OLX.in and Radio City's 'Salaam e Ishq'.

This year, the grand jury for the Awards was held on April 15, 2016 in Mumbai, post the pre-screening. The jury was chaired by Ashish Bhasin, Chairman & CEO (South Asia) at Dentsu Aegis Network, Chairman Posterscope and psLive - Asia Pacific.

The jury members were Harjeet S Chhabra, CMO, Adlabs Entertainment Limited; Karthi Marshan, Senior EVP & Head - Group Marketing, Kotak Mahindra Bank; Neeraj Vyas, Senior Executive Vice President and Business Head, Sony MAX, Sony MAX2, Sony MAX HD and Sony MIX; Nishant Kashikar, Country Manager – India & Gulf, Tourism Australia; Pranab Punj, Vice President Global Marketing, Vserv; Shamik Banerjee, Chief Marketing Officer, Aegon Life Insurance Company Limited.; Sunita Bangard, President Marketing – Brand, Idea Cellular Ltd, Suresh Balakrishna, CEO South Asia and Middle East, Kinetic Worldwide; Veetika Deoras, COO - Digital Vertical, Vice President - Brand Marketing and Corporate Communication, Tata Capital;Vijay Jain, Founder Director & CEO, ORRA; Yatnesh Pandey, DGM Marketing, (Decorative) - Kansai Nerolac Paints. 

The complete list of winners can be seen below:

Category Sub-Category Entrant  Entry Name Client  Metal
EFFECTIVENESS Best Use of Radio Radio Mirchi Feeding a Million Dreams Kelloggs Bronze
EFFECTIVENESS Best Use of Radio Mindshare India Share Karega, India Care Karega Idea Cellular Ltd. Bronze
EFFECTIVENESS Best Use of Radio Radio City 91.1 Dil Deke Dekho Mohan Foundation for Organ Donation Gold
EFFECTIVENESS Best Use of Radio Carat Media Mother Dairy "Seeing is Believing" Mother Dairy Bronze
EFFECTIVENESS Best Use of Radio for a Launch Madison Media Sitaaron ki Kahaani, Radio ki Zubaani Asian Paints Ltd. Bronze
EFFECTIVENESS Best Use of Radio for a Launch Mindshare  GOOGLY WOOGLY WOOKSH Hindustan Unilever Bronze
EFFECTIVENESS Best Use of Radio for a Launch Madison Media Radio jocks say GoodKnight in morning time GoodKnight Silver
EFFECTIVENESS Best Use of Radio for Long term Effectiveness Radio Mirchi MARUTI SUZUKI JUG JUG JIYO Maruti Suzuki Bronze
EFFECTIVENESS Best Use of Radio for Long term Effectiveness Madison Media Sitaaron ki Kahaani, Radio ki Zubaani Asian Paints Ltd. silver
EFFECTIVENESS Best Use of Branded Content or Sponsorship on Radio Madison Media Fevikwik Broken Heart Pidilite Industries Bronze
EFFECTIVENESS Best Use of Branded Content or Sponsorship on Radio Mindshare GOOGLY WOOGLY WOOKSH Hindustan Unilever Silver
CREATIVITY Best Campaign Reliance Broadcast Network Limited. OLX - Purana Jayega toh naya aayega OLX.in Gold
CREATIVITY Best Campaign Mindshare  MOUNTAIN DEW NAAM BANTE HAIN RISK SE MOUNTAIN DEW- Pepsico Silver
CREATIVITY Best Single Commercial-FMCG Mindshare GOOGLY WOOGLY WOOKSH Hindustan Unilever Silver
CREATIVITY Best Single Commercial-FMCG Scarecrow communications VOICE MAIL Ksheer Bronze
CREATIVITY Best Single Commercial- Pharmaceutical, Healthcare, Cosmetics & Toiletries 94.3 MYFM Harpic Harpic Bronze
CREATIVITY Best Single Commercial- Consumer Durables Thought Blurb UHD Fiesta Reliance Retail Ltd. Silver
CREATIVITY Best Single Commercial- Consumer Durables Scarecrow Communications USTAAD Varuna Pumps Bronze
CREATIVITY Best Single Commercial- Insurance , Banking & Financial services Kotak Securities Agar Magar Se Aage Badho  Kotak Securities Bronze
CREATIVITY Best Single Commercial- IT, Telecommunications & Digital Media Reliance Broadcast Network Limited. OLX - Purana Jayega toh naya aayega OLX.in Silver
CREATIVITY Best Single Commercial- IT, Telecommunications & Digital Media Reliance Broadcast Network Limited. OLX - Sunday Bech Day OLX.in Bronze
CREATIVITY Best Single Commercial- Media & Entertainment (TV Shows/Films) Radio Mango Child Labour Radio Mango Silver
CREATIVITY Best Single Commercial- Media & Entertainment (TV Shows/Films) Radio Mango Environment Day Radio Mango Bronze
CREATIVITY Best Single Commercial- Real Estate Scarecrow Communications MOR NAACHA Sheth Developers Bronze
CREATIVITY Best Single Commercial- Retail & Fashion 94.3 MYFM Nazakat 94.3 MYFM Silver
PROMOTIONS Best On Air Promotion for a Client (Single Station) Madison Media CEAT Drive Safe Dad CEAT Tyres Bronze
PROMOTIONS Best On Air Promotion for a Client (Single Station) Carat Media Pollution free Diwali Philips India Ltd. Bronze
PROMOTIONS Best On Air Promotion for a Client (Single Station) Radio Mirchi FLAT 983 Investor's Clinic Bronze
PROMOTIONS Best On Air Promotion for a Client (Multiple Station) Radio City 91.1 Trailer Launch - Dilwale Red Chillies Entertainment Bronze
PROMOTIONS Best On Air Promotion for a Client (Multiple Station) Radio Mantra 91.9 FM Music Ka Nasha United Nation’s Office on Drugs and Crime Bronze
PROMOTIONS Best On Ground Promotion by a Single Station for a Client (Single Station) Suryan FM Blood donor directory PSG Hospitals - Coimbatore Silver
PROMOTIONS Best On Ground Promotion by a Single Station for a Client (Single Station) Reliance Broadcast Network Ltd. Dawaat E Ramzan  Gaviscon Bronze
PROMOTIONS Best On Ground Promotion by a Network of Radio Stations for a Client (Multiple Station) Carat Media  Mother Dairy "Seeing is Believing" Mother Dairy Bronze
PROMOTIONS Best On Ground Promotion by a Network of Radio Stations for a Client (Multiple Station) OMD  Spreading warmth on winter mornings!! Racold Water Heater Bronze
PROMOTIONS Best On Air Promotion by a Single Radio Station for Self (Sponsored by a Client) Radio City 91.1 Dil Deke Dekho Mohan Foundation for Organ Donation Silver
PROMOTIONS Best On Air Promotion by a Single Radio Station for Self (Sponsored by a Client) 93.5 RED FM Bengaluru's Most Wanted 93.5 RED FM Bronze
PROMOTIONS Best On Air Promotion by a Network of Radio Stations for Self (Sponsored by a Client) Radio Mantra 91.9 FM Music Ka Nasha United Nation’s Office on Drug and Crime  Silver
PROMOTIONS Best Public Service Initiative by a Radio Station or a Network of Radio Stations Radio City 91.1 FM Dil Deke Dekho Mohan Foundation For Organ Donation Silver
PROMOTIONS Best Public Service Initiative by a Radio Station or a Network of Radio Stations Radio City 91.1 FM Salaam E Ishq Radio City 91.1 FM Gold
PROMOTIONS Best Public Service Initiative by a Radio Station or a Network of Radio Stations 93.5 RED FM Cyber Kaand 93.5 RED FM Bronze
PROMOTIONS Best First Time Promotion Reliance Broadcast Network Limited. Hike Messenger Hike Messenger Bronze
INNOVATION Best Radio Media Innovation Radio Mantra 91.9 FM Music Ka Nasha United Nation’s Office on Drug and Crime Bronze
INNOVATION Best Radio Media Innovation Reliance Broadcast Network Limited. Nissan Sunny - BIIIIG FM Nissan Motors India Pvt Ltd Bronze
INNOVATION Best Use of Radio in Media Plan Zenithoptimedia India OLX"Sunday is Bech de" OLX Silver
INNOVATION Best Use of Radio in Media Plan Madison Media Radio jocks say GoodKnight in morning time GoodKnight Bronze
INNOVATION Best Use of Radio in Media Plan Mindshare GOOGLY WOOGLY WOOKSH Hindustan Unilever Bronze
INNOVATION Best Use of Sponsorship Reliance Broadcast Network Limited. Saridon Big Film Review Saridon-Piramal Enterprises Silver
INNOVATION Best Use of Sponsorship Madison Media Sigma Saridon Slappies Piramal Enterprises Silver
INNOVATION Most Unique Programming Concepts /Ideas 93.5 RED FM Don't Be Horny 93.5 RED FM Bronze
INNOVATION Most Unique Programming Concepts /Ideas 93.5 RED FM Cyber Kaand 93.5 RED FM Bronze
INNOVATION Best Digital/Web Streaming by a Radio/ Network Music Broadcast Limited(Radiocity 91.1 FM) Darr Dobara on Radio City Fun Ka Antenna PlanetRadiocity.com Silver
RJ of the Year  RJ Praveen 93.5 RED FM     Gold
Radio Advertising Agency of the Year Scarecrow Communications       Gold
Radio Advertiser of the Year OLX.in       Gold
Radio Media Agency of the Year Madison Media       Gold

 

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