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OLX, HUL, Madison, Mindshare & Scarecrow lead Golden Mikes’16 shortlist

OLX, HUL, Madison, Mindshare & Scarecrow lead Golden Mikes’16 shortlist

Author | exchange4media News Service | Thursday, Apr 21,2016 8:39 AM

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OLX, HUL, Madison, Mindshare & Scarecrow lead Golden Mikes’16 shortlist

exchange4media is gearing up for the 6th edition of the Golden Mikes Awards. As always, the awards will celebrate the very best of radio advertising and acknowledge the contribution of the whole radio ecosystem, including advertising agencies, media agencies, clients, radio stations and production houses.

In all, the jury had to go through 270 entries, which were whittled down during the pre-screening from a total of 641 entries. All shortlisted entries were grouped under 4 categories ---- Effectiveness, Promotion, Creativity and Innovation and the Excellence awards.

Madison World, Mindshare and Scarecrow Communications lead the nominations on the agency side. In terms of FM operators, Reliance Broadcast Network Limited (Big FM), Radio City 91.1 and Red FM lead the nomination race. OLX and HUL also saw a number of nominations for their radio campaigns.

This yearthe grand jury for the Awards was held on April 15, 2016 in Mumbai, post the pre-screening. The jury was chaired by Ashish Bhasin, Chairman & CEO (South Asia) at Dentsu Aegis Network, Chairman Posterscope and psLive - Asia Pacific.

The jury members were Harjeet S Chhabra, CMO, Adlabs Entertainment Limited; Karthi Marshan, Senior EVP & Head - Group Marketing, Kotak Mahindra Bank; Neeraj Vyas, Senior Executive Vice President and Business Head, Sony MAX, Sony MAX2, Sony MAX HD and Sony MIX; Nishant Kashikar, Country Manager – India & Gulf, Tourism Australia; Pranab Punj, Vice President Global Marketing, Vserv; Shamik Banerjee, Chief Marketing Officer, Aegon Life Insurance Company Limited.; Sunita Bangard, President Marketing – Brand, Idea Cellular Ltd, Suresh Balakrishna, CEO South Asia and Middle East, Kinetic Worldwide; Veetika Deoras, COO - Digital Vertical, Vice President - Brand Marketing and Corporate Communication, Tata Capital;Vijay Jain, Founder Director & CEO, ORRA; Yatnesh Pandey, DGM Marketing, (Decorative) - Kansai Nerolac Paints Ltd.

The grand award ceremony is scheduled to be held on April 28, 2016 in Mumbai.

The complete shortlist can be viewed below:

Category EFFECTIVENESS
1.1 Best Use of Radio
S.NO. ENTRY ID Entry Name Entrant Client
1 644 Feeding a Million Dreams Radio Mirchi Kelloggs
2 410 India Share Karega, India Care Karega Mindshare Idea Cellular Ltd.
3 740 Tata Salt - Desh Ka Salaam Madison Media Tata Chemicals
4 437 Dil Deke Dekho Radio City 91.1 Mohan Foundation for Organ Donation
5 346 Mother Dairy "Seeing is Believing" Carat Media Mother Dairy
 
Category EFFECTIVENESS
1.2 Best Use of Radio for a Launch
S.NO. ENTRY ID Entry Name Entrant Client
1 169 Sitaaron ki Kahaani, Radio ki Zubaani Madison Media Asian Paints Ltd.
2 582 GOOGLY WOOGLY WOOKSH Mindshare Hindustan Unilever
3 733 Radio jocks say GoodKnight in morning time Madison Media GoodKnight
4 355 Siya Ke Ram Launch Star India Pvt Ltd Star India
 
Category EFFECTIVENESS
1.3 Best Use of Radio for Long term Effectiveness
S.NO. ENTRY ID Entry Name Entrant Client
1 381 OLX"Sunday is Bech de" Zenithoptimedia India OLX
2 746 CEAT Drive Safe Dad Madison Media CEAT Tyres
3 417 MARUTI SUZUKI JUG JUG JIYO Radio Mirchi Maruti Suzuki
4 170 Sitaaron ki Kahaani, Radio ki Zubaani Madison Media Asian Paints Ltd.
5 120 Pollution free Diwali Carat Media Phillips India Ltd.
 
Category EFFECTIVENESS
1.4 Best Use of Branded Content or Sponsorship on Radio
S.NO. ENTRY ID Entry Name Entrant Client
1 775 Fevikwik Broken Heart Madison Media Pidilite Industries
2 747 CEAT Drive Safe Dad Madison Media CEAT Tyres
3 590 GOOGLY WOOGLY WOOKSH Mindshare Hindustan Unilever
4 528 OLX - Keemat Bhi Kuch Keemti Bhi 2 Reliance Broadcast Network Limited. OLX.in
5 678 Idea - India Sharing Season Reliance Broadcast Network Limited. Idea Cellular Ltd.
 
Category EFFECTIVENESS
1.5 Best First Time Effective Use of Radio
S.NO. ENTRY ID Entry Name Entrant Client
1 592 GOOGLY WOOGLY WOOKSH Mindshare Hindustan Unilever
2 448 IDBI FEDERAL CHILDSURANCE FILM FESTIVAL Zenithoptimedia India IDBI Federal Life insurance
3 398 NESTLE EVERYDAY Zenithoptimedia India Nestle India Limited
4 172 Sitaaron ki Kahaani, Radio ki Zubaani Madison Media Asian Paints Ltd.
5 330 Chaar Footiya Dost (Four legged Friend) Radio Mantra 91.9 FM PETA
 
Category CREATIVITY
2.1 Best Campaign
S.NO. ENTRY ID Entry Name Entrant Client
1 595 OLX - Purana Jayega toh naya aayega Reliance Broadcast Network Limited. OLX.in
2 514 MOUNTAIN DEW NAAM BANTE HAIN RISK SE Mindshare MOUNTAIN DEW- Pepsico
3 536 Not Just a Radio Station Radio City 91.1 Radio City 91.1
4 594 OLX - keemat bhi kuch keemti bhi Reliance Broadcast Network Limited. OLX.in
5 748 CEAT Drive Safe Dad Madison Media CEAT Tyres
 
Category CREATIVITY
2.2 Best Single Commercial-FMCG
S.NO. ENTRY ID Entry Name Entrant Client
1 584 GOOGLY WOOGLY WOOKSH Mindshare Hindustan Unilever
2 76 VOICE MAIL Scarecrow communications Ksheer
3 147 YAADGAR Scarecrow Communications Ksheer
 
Category CREATIVITY
2.3 Best Single Commercial- Pharmaceutical, Healthcare, Cosmetics & Toiletries
S.NO. ENTRY ID Entry Name Entrant Client
1 731 Harpic 94.3 MYFM Harpic
2 716 Central Hospital 94.3 MYFM Central Hospital
3 332 Wockhardt Father's Day Radio City 91.1 Wockhardt Hospitals
4 604 Amway - Chal Chala Chal Reliance Broadcast Network Limited. Amway Nutralite
 
Category CREATIVITY
2.4 Best Single Commercial- Consumer Durables
S.NO. ENTRY ID Entry Name Entrant Client
1 129 UHD Fiesta Thought Blurb Reliance Retail Ltd.
2 164 USTAAD Scarecrow Communications Varuna Pumps
3 149 ACHAAR Scarecrow Communications Graviti
4 150 POWER Scarecrow Communications Graviti
 
Category CREATIVITY
2.5 Best Single Commercial- Insurance , Banking & Financial services
S.NO. ENTRY ID Entry Name Entrant Client
1 343 Agar Magar Se Aage Badho Kotak Securities Kotak Securities
2 138 SERIAL Scarecrow Communications DBS bank
3 59 ACT NOW Scarecrow communications DBS bank
 
Category CREATIVITY
2.6 Best Single Commercial- IT, Telecommunications & Digital Media
S.NO. ENTRY ID Entry Name Entrant Client
1 601 OLX - Purana Jayega toh naya aayega Reliance Broadcast Network Limited. OLX.in
2 600 OLX - Sunday Bech Day Reliance Broadcast Network Limited. OLX.in
3 598 OLX - keemat bhi kuch keemti bhi 01 Reliance Broadcast Network Limited. OLX.in
4 596 OLX - keemat bhi kuch keemti bhi 02 Reliance Broadcast Network Limited. OLX.in
 
Category CREATIVITY
2.7 Best Single Commercial- Media & Entertainment (TV Shows/Films)
S.NO. ENTRY ID Entry Name Entrant Client
1 555 Child Labour Radio Mango Radio Mango
2 554 Environment Day Radio Mango Radio Mango
3 572 PRO KABBADI Radio Mirchi Star Sports
4 552 Ennum Eppozhum Laleettan Radio Mango Radio Mango
 
Category CREATIVITY
2.8 Best Single Commercial- Services
S.NO. ENTRY ID Entry Name Entrant Client
1 647 HP Tourism - Big Carinival Reliance Broadcast Network Limited. HP Tourism
2 574 OLX MR. BECHE DE Radio Mirchi OLX.in
3 185 Malabar Food Fest Club FM Club FM
4 183 Vismaya Water Theme Park Club FM Vismaya Water Theme Park
 
CATEGORY CREATIVITY
2.9 Best Single Commercial- Automobiles
S.NO. ENTRY ID Entry Name Entrant Client
1 727 NIDHIKAMAL 94.3 MYFM Nissan
2 726 dhook dhook 94.3 MYFM Royal Enfield
 
Category CREATIVITY
2.10 Best Single Commercial- Real Estate
S.NO. ENTRY ID Entry Name Entrant Client
1 155 MOR NAACHA Scarecrow Communications Sheth Developers
2 158 TWINKLE TWINKLE Scarecrow Communications Sheth Developers
3 578 Sapno Ki Udaan Radio City 91.1 IDI Group
 
Category CREATIVITY
2.11 Best Single Commercial- Retail & Fashion
S.NO. ENTRY ID Entry Name Entrant Client
1 725 Nazakat 94.3 MYFM 94.3 MYFM
2 130 Washotsav Thought Blurb Reliance Retail Ltd.
3 131 UHD Fiesta Thought Blurb Reliance Retail Ltd.
 
Category CREATIVITY
2.12 Best Single Commercial- Public Service
S.NO. ENTRY ID Entry Name Entrant Client
1 58 AATMA SAMMAAN Scarecrow communications Dignity Foundation
2 288 Abki Baar De Do Akhbaar Promo Radio City 91.1 Radio City 91.1
3 189 Republic Day Club FM Club FM
4 193 World Girl Child's Day Club FM Club FM
5 191 World Environment Day Club FM Club FM
 
Category CREATIVITY
2.13 Best Single Commercial- Corporate
S.NO. ENTRY ID Entry Name Entrant Client
1 540 Thodi City Radio City 91.1 Radio City 91.1
2 196 Mathrubhumi Aspire Club FM Mathrubhumi
3 715 Maggi Jingle Option 94.3 MYFM Maggi
4 714 J K Tyres Jingle 94.3 MYFM J K Tyres
5 197 Mathrubhumi Classifieds Bazzar Club FM Mathrubhumi
 
Category CREATIVITY
2.14 Best First Time Creative
S.NO. ENTRY ID Entry Name Entrant Client
1 125 Palam Silks - Mylapore Express Radio Spot Influx Integrated Solutions Pvt. Ltd Sri Palam Silks
2 348 United Nation’s Office on Drug and Crime (UNODC) Radio Mantra 91.9 FM United Nation’s Office on Drug and Crime (UNODC)
3 648 HP Tourism - First Time Reliance Broadcast Network Limited. HP Tourism
4 765 Crompton - Double Delight Offer Madison Media Crompton Greaves
 
Category PROMOTIONS
3.1 Best On Air Promotion for a Client (Single Station)
S.NO. ENTRY ID Entry Name Entrant Client
1 749 CEAT Drive Safe Dad Madison Media CEAT Tyres
2 173 Sitaaron ki Kahaani, Radio ki Zubaani Madison Media Asian Paints Ltd.
3 119 Pollution free Diwali Carat Media Philips India Ltd.
4 353 adidas Uprising Carat Media Adidas India
5 373 FLAT 983 Radio Mirchi Investor's Clinic
 
Category PROMOTIONS
3.2 Best On Air Promotion for a Client (Multiple Station)
S.NO. ENTRY ID Entry Name Entrant Client
1 541 Trailer Launch - Dilwale Radio City 91.1 Red Chillies Entertainment
2 267 Music Ka Nasha Radio Mantra 91.9 FM UNODC (United Nation’s Office on Drugs and Crime)
3 586 GOOGLY WOOGLY WOOKSH Mindshare Hindustan Unilever
4 509 KURKURE BUTTER MASTI Mindshare KURKURE-Pepsico
5 606 PEPSI CRASH THE RADIO 93.5 RED FM Pepsico
 
Category PROMOTIONS
3.3 Best On Ground Promotion by a Single Station for a Client (Single Station)
S.NO. ENTRY ID Entry Name Entrant Client
1 240 Blood donor directory Suryan FM PSG Hospitals - Coimbatore
2 579 Sapno Ki Udaan Radio City 91.1 IDI Group
3 275 Dawaat E Ramzan Reliance Broadcast Network Ltd. Gaviscon
4 456 Rin Career Ready Academy Mindshare Rin Detergent Powder
5 643 ITC Sunfeast Marielight Durga Puja 93.5 RED FM ITC Sunfeast Marielight
 
Category PROMOTIONS
3.4 Best On Ground Promotion by a Network of Radio Stations for a Client (Multiple Station)
S.NO. ENTRY ID Entry Name Entrant Client
1 347 Mother Dairy "Seeing is Believing" Carat Media Mother Dairy
2 742 Tata Salt - Desh Ka Salaam Madison Media Tata Chemicals
3 386 Spreading warmth on winter mornings!! OMD Racold Water Heater
4 768 Crompton - Double Delight Offer Madison Media Crompton
5 626 Swachh Puja Sthal 93.5 RED FM RSPL
 
Category PROMOTIONS
3.5 Best On Air Promotion by a Single Radio Station for Self (Sponsored by a Client)
S.NO. ENTRY ID Entry Name Entrant Client
1 442 Dil Deke Dekho Radio City 91.1 Mohan Foundation for Organ Donation
2 179 Bengaluru's Most Wanted 93.5 RED FM 93.5 RED FM
3 603 MIRCHI TOP 20 Radio Mirchi Officer's Choice Blue Music CDs
4 542 Nature Hai Toh Future Hai Radio City 91.1 Eureka Forbes
 
Category PROMOTION
3.6 Best On Air Promotion by a Network of Radio Stations for Self (Sponsored by a Client)
S.NO. ENTRY ID Entry Name Entrant Client
1 268 Music Ka Nasha Radio Mantra 91.9 FM United Nation’s Office on Drug and Crime (UNODC)
2 665 Benadryl BIG Golden Voi ce Season 2 Reliance Broadcast Network Limited. Johnson & Johnson
3 545 Radio City Concert Radio City 91.1 OLX.in
4 609 RED RAAS 6 93.5 RED FM Airtel
 
Category PROMOTIONS
3.7 Best On Ground Promotion by a Single Radio Station for Self (Sponsored by a Client)
S.NO. ENTRY ID Entry Name Entrant Client
1 426 Bappa ko Promise 93.5 RED FM KRSNAA Diagnostics Pvt Ltd
2 424 RED FM ban gaya hai KKR ka Control Room 93.5 RED FM Pincon
3 118 Water Bottle Challenge 93.5 RED FM Furniture World
4 695 office ke tansen 93.5 RED FM Maruti Suzuki
5 597 The Puri Traveler 93.5 RED FM Tata Zest
 
Category PROMOTIONS
3.8 Best on Ground Promotion by a Network of Stations for self (Sponsored by a client)
S.NO. ENTRY ID Entry Name Entrant Client
1 666 Benadryl BIG Golden Voi ce Season 2 Reliance Broadcast Network Limited. Johnson & Johnson
2 544 Radio City Super Singer 7 Radio City 91.1 TVS Scooty Zest 110
3 338 Gandhi Marg Radio Mantra 91.9 FM Modern Jewellers
4 651 MIRCHI NEON RUN Radio Mirchi Radio Mirchi
 
Category PROMOTIONS
3.9 Best Public Service Initiative by a Radio Station or a Network of Radio Stations
S.NO. ENTRY ID Entry Name Entrant Client
1 449 Dil Deke Dekho Radio City 91.1 FM Mohan Foundation For Organ Donation
2 452 Salaam E Ishq Radio City 91.1 FM Radio City 91.1 FM
3 325 Chaar Footiya Dost (Four legged Friend) Radio Mantra 91.9 FM PETA
4 310 Cyber Kaand 93.5 RED FM 93.5 RED FM
5 308 Bajao For A Cause 93.5 RED FM 93.5 RED FM
 
  Category PROMOTIONS 
  3.10 Best First Time Promotion 
S.NO. ENTRY ID Entry Name Entrant Client
1 599 Rj Salman on Radio City 91.1 Radiocity 91.1 FM Salman Khan Films
2 388 Spreading warmth on winter mornings!! OMD Racold Water Heater
3 527 Hike Messenger Reliance Broadcast Network Limited. Hike Messenger
4 610 SOMANY NAHI PHISLENGE 93.5 RED FM Somany Tiles
5 531 IDBI Federal Childsurance Radio Fil Festival Reliance Broadcast Network Limited. IDBI Federal Life insurance
 
Category INNOVATION
4.1 Best Radio Media Innovation
S.NO. ENTRY ID Entry Name Entrant Client
1 272 Music Ka Nasha Radio Mantra 91.9 FM United Nation’s Office on Drug and Crime (UNODC)
2 326 Chaar Footiya Dost (Four legged Friend) Radio Mantra 91.9 FM PETA
3 174 Sitaaron ki Kahaani, Radio ki Zubaani Madison Media Asian Paints Ltd.
4 285 Ganpati Guards Radio City 91.1 Radio City 91.1
5 617 Nissan Sunny - BIIIIG FM Reliance Broadcast Network Limited. Nissan Motors India Pvt Ltd
 
Category INNOVATION
4.2 Best Use of Radio in Media Plan
S.NO. ENTRY ID Entry Name Entrant Client
1 382 OLX"Sunday is Bech de" Zenithoptimedia India OLX
2 735 Radio jocks say GoodKnight in morning time Madison Media GoodKnight
3 588 GOOGLY WOOGLY WOOKSH Mindshare Hindustan Unilever
4 392 OLX"Purana Jayega tabhi toh naya aayega" Zenithoptimedia India OLX
5 175 Sitaaron ki Kahaani, Radio ki Zubaani Madison Media Asian Paints Ltd.
 
Category INNOVATION
4.3 Best Use of Multiple Radio Stations
S.NO. ENTRY ID Entry Name Entrant Client
1 383 OLX"Sunday is Bech de" Zenithoptimedia India OLX
2 589 GOOGLY WOOGLY WOOKSH Mindshare Hindustan Unilever
3 369 Brooke Bond Taaza Paheli Mindshare Hindustan Unilever
4 629 HAVELLS Radio Mirchi Havells
5 744 Tata Salt - Desh Ka Salaam Madison Media Tata Chemicals
 
Category INNOVATION
4.4 Best Use of Sponsorship
S.NO. ENTRY ID Entry Name Entrant Client
1 315 Music Ka Nasha Radio Mantra 91.9 FM United Nation’s Office on Drug and Crime (UNODC)
2 694 Saridon Big Film Review Reliance Broadcast Network Limited. Saridon-Piramal Enterprises
3 680 Idea - India Sharing Season Reliance Broadcast Network Limited. Idea Cellular Ltd.
4 745 Tata Salt - Desh Ka Salaam Madison Media Tata Chemicals
5 754 Saridon Slappies Madison Media Sigma Piramal Enterprises
 
Category INNOVATION
4.5 Most Unique Programming Concepts /Ideas
S.NO. ENTRY ID Entry Name Entrant Client
1 303 Don't Be Horny 93.5 RED FM 93.5 RED FM
2 305 Special(26)Chabbis 93.5 RED FM 93.5 RED FM
3 681 Idea - India Sharing Season Reliance Broadcast Network Limited. Idea Cellular Ltd.
4 306 Cyber Kaand 93.5 RED FM 93.5 RED FM
5 204 Uber On Air Club FM Uber
 
Category INNOVATION
4.6 Best First Time Innovation
S.NO. ENTRY ID Entry Name Entrant Client
1 711 Char Gaane Chipak Ke 93.5 RED FM 93.5 RED FM
2 710 Azaadi Capsules 93.5 RED FM 93.5 RED FM
3 317 Music Ka Nasha Radio Mantra 91.9 FM United Nation’s Office on Drug and Crime (UNODC)
4 372 MIRCHI HAWALAAT Radio Mirchi Radio Mirchi
5 400 NESTLE EVERYDAY Zenithoptimedia India NESTLE INDIA LIMITED
 
Category INNOVATION
4.7 Best Digital/Web Streaming by a Radio/ Network
S.NO. ENTRY ID Entry Name Entrant Client
1 245 Open Mic on Radio City Freedom Music Broadcast Limited(Radiocity 91.1 FM) PlanetRadiocity.com
2 243 Darr Dobara on Radio City Fun Ka Antenna Music Broadcast Limited(Radiocity 91.1 FM) PlanetRadiocity.com
3 752 Saridon Slappies Madison Media Sigma Piramal Enterprises
4 249 Halcyon on Radio City Dance Music Broadcast Limited(Radiocity 91.1 FM) PlanetRadiocity.com

 

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