WorldSpace India, wholly-owned subsidiary of Singapore-based WorldSpace Asia, has been allowed to set up a call centre and provide services which include establising and managing customer care centres to cater to company’s customers worldwide.
The customer care centres will cater to activities such as sales processing, inquiry handling, collection of revenues from customers, installation, hardware and servicing related function, telemarketing and help desks.
WorldSpace India already has government approval for carrying out software programming activities in India in the fields of educational, sports and entertainment software programmes. These include sourcing/commissioning/production of digital audio and multimedia software programmes for international and domestic market; setting up of state-of-the-art studios using latest equipment and providing research and consultancy.
The approval is subject to the condition that the activities must conform to the broadcasting policy, and the company would not undertake any other activity relating to broadcasting without permission, except dealing in audio digital satellite receivers for which the company approached the Foreign Investment Promotion Board.
The company also has approval for import of digital satellite receivers, data adaptors, PC-add-on cards and accessories. It can sell them to distributors/dealers either as customs bonded warehouse sale or on a cash-and-carry basis for introducing international standard, state-of-the-art audio receivers in India to meet the growing requirement for use of WorldSpace systems for different applications including education, disaster management and development communications.
It is also allowed to carry out various services to its parent/associate companies in realising revenue opportunities arising out of education, information and entertainment and other services of WorldSpace systems like collection of revenue, usage of revenue collected for activities specified by the company in India.
The department of telecom has supported the company’s request for expansion of activities and for setting up customer care centres.