It’s that time of the year again when one comes out with their resolutions for the New Year. exchange4media asked different industry players about their resolutions and wishes for 2009. This report covers the FM industry, which saw a lot of action during the year. There is more excitement in store with Phase III expansion expected to be announced.
While FM players are happy with the way things had shaped up in 2008 – from allowing political ads in radio to the Government’s decision to demerge radio business. Nevertheless, TRAI accepting Government views to allow news through a very limited source has earned the ire of FM players. The year 2009, however, is being watched closely and cautiously, largely because of the economic slowdown.
Resolutions for the FM stations
Big FM COO Tarun Katial’s resolution is “to ensure service leadership, excellence in execution and constant innovation in our offerings to both listeners and clients”.
Abraham Thomas, COO, Red FM, said, “My resolution for 2009 is leadership without an asterix!”
S Keerthivasan, Business Head, Fever FM, said, “My resolution for 2009 is to put Fever FM among the top two FM stations in Mumbai and Delhi.”
Jayyant Bhokare, COO, Radio Indigo, said, “My aim would be to expand our audience in other cities as well.”
Amritendu Roy, Business Head, Friends FM, said, “We certainly have difficulties and roadblocks, nevertheless, we need not give up on our efforts and we aim to sort out all those difficulties and barriers.”
Monica Patnaik, Director, Eastern Media Ltd, said, “We would want to retain our leadership position in Orissa by reaching out extensively to our listeners. Our aim is to make Radio Choklate too ‘chocolaty’ in the coming year by building a strong and sweet relationship among our listeners.”
Resolution for the industry
Katial said, “For the industry, my resolution is to build an industry that matters both to the listeners and advertisers.”
Thomas said, “Turn the economic slowdown into an opportunity for radio and jump the adex per cent to double digits.”
Keerthivasan said, “There should be some consolidation in the radio industry in 2009.”
Bokhare said, “News and current affairs is much needed at this point. We surely need and even look forward for more clients to support the industry and look at radio as a creative medium.”
Roy said, “We have to work together as an industry, although we are working on improving our own brands but, together we need to take this industry forward.”
Patnaik said, “From the industry point of view, we are looking forward to increasing the percentage of our national market. We are looking forward to Phase III launch as we in Radio Choklate are looking to further capture the Orissa market.”
While all FM players look forward to taking their brands to newer heights, there also is a realisation amongst them that if the Indian radio industry has to grow by leaps and bounds, it will have to unite and together sort out all their issues.