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Nestle, Zenith Media, BBH India, Scarecrow Communications lead at Golden Mikes'17

13-April-2017
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Nestle, Zenith Media, BBH India, Scarecrow Communications lead at Golden Mikes'17

exchange4media celebrated the best in radio at the 7th edition of Golden Mikes Radio Advertising Awards, its premier awards property dedicated to radio. The function was held today (April 12, 2017) at ITC Grand Central, Mumbai and was presented by 92.7 BIG FM.

The big winners of the night included Zenith Media, which was named Radio Media Agency of the Year, BBH India and Scarecrow Communications, which were jointly named Radio Advertising Agency of the Year. Nestle was honoured as Radio Advertiser of the Year. Radio City’s RJ Ginnie was named the RJ of the Year while the legendary Ameen Sayani received the Lifetime Achievement award.

Zenith Media won 4 Silver metals in all. BBH India and Scarecrow Communications both won 2 Gold and 1 Silver metals. BBH India won Golds for “Abbott Alive Spots” for Abbott Healthcare while Scarecrow Communications won Golds for the campagins “Delhi-ite” and “Mumbaikar” for Radio City.

Radio City won a Gold for “Tootey hue Khwaab” for UP Traffic Police along with 2 Silver and 4 Bronze metals while 93.5 Red FM won a Gold for “Nicotex – Unfriend” for Nicotex. RED FM also won 4 Bronze metals. Contract Advertising also won a Gold for “Lag ja gale” for RD Overseas and 1 silver metal. Radio Mango won a Gold and 3 Silvers. It won Gold for the “Oppam” campaign for Bismi. 92.7 BIG FM won a Gold, 3 Silvers and 1 Bronze overall. It won Gold for “One Nation One Song One Network” for Vodafone. Club FM won a Gold for its campaign on Women’s Day as well as a Bronze metal. Orissa’s Radio Choklate won a Bronze metal. ENIL Radio Mirchi won 3 silvers. Madison won a Gold for “Raymond Trouser Exchange” for Raymond Ltd. and 1 Bronze metal. Mindshare won 3 Bronze metals.

The co-partners for the event were HIT 95 FM and Radio City 91.1FM

The complete list of winners can be seen below:

Categeory SubCategeory ENTRY NAME Entratnts Client Medal
BROADCASTER AWARDS Best On Air Promotion by a Network of Radio Stations for Self Call Your Mother  ENIL RADIO MIRCHI   Silver
BROADCASTER AWARDS Best On Air Promotion by a Single Radio Station for Self One Day With CM Red Fm Ahmedabad   Bronze
BROADCASTER AWARDS Best On Air Promotion by a Single Radio Station for Self Radio City - Diwali Ka Samaan Direct From Kisaan Music Broadcast Ltd- Radio City   Silver
BROADCASTER AWARDS Best On Ground Promotion by a Single Radio Station for Self MIRCHI SILENT PARTY ENIL RADIO MIRCHI   Silver
BROADCASTER AWARDS Best On Internet Radio Promotion by a Single Radio Station for Self Halcyon on Radio City Dance on PlanetRadiocity.com Music Broadcast Ltd- Radio City   Bronze
BROADCASTER AWARDS Best Public Service Initiative by a Radio Station or a Network of Radio Stations Galat Ladki 93.5 RED FM   Bronze
BROADCASTER AWARDS Best Public Service Initiative by a Radio Station or a Network of Radio Stations Loc Se Last Letters 93.5 RED FM   Bronze
CREATIVITY Best First Time Creative Abbott Alive Spots BBH India Abbott Healthcare Pvt. Ltd. Gold
CREATIVITY Best First Time Creative Lag ja gale Contract Advertising RD Overseas Gold
CREATIVITY Best Single Commercial- Automobiles Churaliya Contract Advertising RD Overseas Silver
CREATIVITY Best Single Commercial- Corporate Delhi-ite Scarecrow Communications Radio City Gold
CREATIVITY Best Single Commercial- Media & Entertainment (TV Shows/Films) Voices Scarecrow Communications Outlook Group Silver
CREATIVITY Best Single Commercial- Media & Entertainment (TV Shows/Films) Mumbaikar Scarecrow Communications Radio City Gold
CREATIVITY Best Single Commercial- Pharmaceutical, Healthcare and wellness Abbott Alive Spots - Rafting BBH India Abbott Healthcare Pvt. Ltd. Silver
CREATIVITY Best Single Commercial- Public Service Ao milo silo salo Radio City   Bronze
CREATIVITY Best Single Commercial- Services DC Book Fest Radio Mango DC Books Silver
EXCELLENCE Life Time Acheivement Award Mr. Ameen Sayani      
EFFECTIVENESS Best First Time Effective Use of Radio HotHeads mein Mirchi Zenith Media Nestlè  Silver
EFFECTIVENESS Best First Time Effective Use of Radio Raymond Trouser Exchange Madison  Raymond Ltd Gold
EFFECTIVENESS Best Use of Branded Content or Sponsorship on Radio Tootey hue Khwaab Radio City Uttar Pradesh Traffic Police Gold
EFFECTIVENESS Best Use of Radio Kurkure Family Express Mindshare PepsiCo India   Bronze
EFFECTIVENESS Best Use of Radio Sonata Manzil Pe Nazar RBNL Sonata Bronze
EFFECTIVENESS Best Use of Radio Finding Mirchi for Maggi Hotheads ENIL RADIO MIRCHI Nestlè  Silver
EFFECTIVENESS Best Use of Radio One Nation one Song One Network 92.7 BIG FM Vodafone Gold
EFFECTIVENESS Best Use of Radio for a Launch Reviving an Iconic Communication Mindshare Mumbai Hindustan Unilever  Bronze
EFFECTIVENESS Best Use of Radio for a Launch Oppam Radio Mango Bismi Silver
EFFECTIVENESS Best Use of Radio for a Launch HotHeads mein Mirchi Zenith Media Nestlè  Silver
EFFECTIVENESS Best Use of Radio for Long term Effectiveness Hugs are Ezee, Everybody Needs One Madison World Godrej Consumer Products Ltd Bronze
INNOVATION Best Digital/Web Streaming by a Radio/ Network Sonata ACT Manzil Pe Nazar 92.7 BIG FM Titan Company Ltd Silver
INNOVATION Best Digital/Web Streaming by a Radio/ Network HotHeads mein Mirchi Zenith Media Nestlè  Silver
INNOVATION Best Radio Media Innovation Women's Day Club FM   Gold
INNOVATION Best First Time Innovation HotHeads mein Mirchi Zenith Media Nestlè  Silver
INNOVATION Best First Time Innovation Abbott Alive Spots BBH India Abbott Healthcare Pvt. Ltd. Gold
INNOVATION Best First Time Innovation Oppam Radio Mango Bismi Gold
INNOVATION Best Use of Multi-city Radio Stations Kurkure Family Express Mindshare PepsiCo India   Bronze
INNOVATION Best Use of Multi-city Radio Stations Sonata ACT Manzil Pe Nazar 92.7 BIG FM Titan Company Ltd Silver
PROMOTIONS Best First Time Promotion Cancer Detective Club FM Club FM Bronze
PROMOTIONS Best First Time Promotion Gig City Music Broadcast Ltd- Radio City   Silver
PROMOTIONS Best On Air Promotion by a Network of Radio Stations for Self (Sponsored by a Client) NEELESH misra 93.5 RED FM RED FM Bronze
PROMOTIONS Best On Air Promotion by a Network of Radio Stations for Self (Sponsored by a Client) Gig City Music Broadcast Ltd- Radio City EPSON INDIA (Printers) Bronze
PROMOTIONS Best On Air Promotion for a Client- Multiple Station Oppam Radio Mango Bismi Silver
PROMOTIONS Best On Air Promotion by a Single Radio Station for Self (Sponsored by a Client) JABAR FAN- Official Odia Version of FAN Song Anthem Radio Choklate 104 FM Yashraj Films Ltd. Bronze
PROMOTIONS Best On Air Promotion by a Single Radio Station for Self (Sponsored by a Client) Radio City ki Bullet Radio City Radio City Bronze
PROMOTIONS Best On Ground Promotion by a Network of Radio Stations for a Client (Multiple Station) Kurkure Family Express RBNL PEPSICO INDIA HOLDING PVT. LTD.-MS Silver
PROMOTIONS Best On Air Promotion for a Client- Single Station Nicotex - Unfriend 93.5 RED FM Cipla Gold
EXCELLENCE RJ of the year RJ GINNI      
EXCELLENCE Radio Advertiser of the year Nestlè       
EXCELLENCE Radio Media Agency of the year Zenith Media      
EXCELLENCE Radio Advertising agency of the year BBH India      
EXCELLENCE Radio Advertising agency of the year Scarecrow Communications      

 

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