My FM has been actively supporting the cause of gender sensitisation and giving kids a platform to showcase their talent in two diverse initiatives.
My FM is supporting the UNFPA-Laadli Media Awards, which are based on a gender sensitisation project called Laadli. These awards would be given to select mediapersons at a ceremony on April 26 at Chandigarh.
Harrish M Bhatia, Business Head, My FM, said, “We are happy to embark on a campaign for the Laadli Awards and promote gender sensitisation through our strong network across seven states and 17 stations. Such initiatives help in making listeners aware of the pressing need to end gender discrimination in all forms. We want to offer listeners more and more in terms of great music and bits of valuable information that can enlighten them about important social issues.”
The campaign is being promoted across 17 My FM stations in Chandigarh, Chhattisgarh and Madhya Pradesh. The FM player is also conducted contests related to theme of gender, girl child and women.
Thirty-one winners have been chosen for the Laadli Awards this year from the electronic and print media.
My FM has not forgotten about its young audience as well. It is airing a show, ‘My Ka Laal’, on Sundays, which provides schoolchildren with a platform to express their views and be an RJ for a day. The show is currently on air in Chandigarh and Ahmedabad.
The FM station has been holding competition between schools to choose the child RJs, who are then trained by the My FM team on various aspect of radio handling.