After launching four stations in Maharashtra last month, DB Corp’s MY FM Launched 2 more stations, Nashik and Jalgaon on January 16 and 18 respectively. Nashik station has 104.2 FM and Jalgaon 94.3 FM frequency. In Jalgaon, MY FM is the only live station and with these launches MY FM now has seven live stations in Maharashtra. In another month’s time three more station will go live i.e. Sholapur, Dhule and Akola. With 10 stations, MY FM is now one of the largest networks of Maharashtra.
Speaking at the launch, Harrish Bhatia, CEO, MY FM, said, “With the launch of these two new stations we are getting closer to consolidating our presence in Maharashtra and being seen as the largest network of Real Maharashtra. Committed to our brand’s ideology we will provide the best localised content in these regions and keep our listeners entertained.”
MY FM designed a high decibel pre-launch campaign as build up to the launch. The two month campaign “Aapki Marzi” seeked public opinion of the city on how their own radio station should be in terms of Music, Humour, RJ Talk etc. where people participated in huge numbers and shared their opinions.
MY FM designed a high-decibel launch campaign to amplify the buzz created by the pre-launch campaign. The launch campaign ‘Ab har kaan khush’ has been rolled out in cities through print ads, outdoor and human banner.