Post the launch in Hisar and Karnal, MY FM, radio division of Dainik Bhaskar group, went on Air in Rajkot on August 7. Rajkot is the third station of the network in Gujarat, after Ahmedabad and Surat.
Commenting on the launch of Rajkot station, Harrish Bhatia, CEO, MY FM said, “Being a strong customer centric organization, we are committed to providing Rajkot with unique and engaging content. We enjoy leadership position in both Ahmedabad and Surat; with Rajkot we have strengthened our network in the state and hence giving a compelling proposition to our advertiser.”
He added, “Keeping up with our commitment to provide innovative and enthralling entertainment the launch was preceded by the campaign, “Aapki Marzi”, which helped us, knowing how the listeners would want their radio channel to be. We did a massive survey in the city driven by print ads, online opinion poll and feet on street interacting with the people at high footfall points. Our on air product is as per the “Marzi” of the people of the city. We aim to enjoy undisputed leadership from day one.”
To keep the listeners excited, MY FM has designed a high decibel campaign, ‘Ab har Kaan Khush’, a 360 degree promotional campaign using print, outdoors, social media, on-ground promotion.