Top Story

e4m_logo.png

Home >> Media - Radio >> Article

MY FM launches in Hisar and Karnal

04-August-2016
Font Size   16
Share
MY FM launches in Hisar and Karnal

MY FM, radio division of Dainik Bhaskar group, launched two new radio stations in Hisar on 29th and Karnal on 30th July, cities in Haryana, under the phase III licenses won by the company. MY FM won total of 13 new frequencies in the first phase of Phase III auctions, thus making MY FM 7 State and 30 Cities network.

Speaking on the launch of the new stations, Harrish Bhatia, CEO, MY FM said, “With the two new stations we have become the largest radio station network in Chandigarh, Punjab and Haryana. Apart from this we are already the largest network of Rajasthan, Madhya Pradesh and Chhattisgarh. We won frequencies in the markets that we were keen on and are excited and confident about entering these markets.”

He added, “We are a strong customer centric organization and invest a lot in understanding the taste and needs of our customers; this approach has helped in building in a strong differentiated product and thus come up with the campaign “Aapki Marzi”, that was initiated to understand listeners preferences in these markets and design highly specialized and focused content which as per the choice of the listeners of the city. We aim to enjoy undisputed leadership across the new stations as we do across our all existing ones.”

MY FM has designed a high decibel launch campaign to amplify the buzz created by the pre-launch campaign. The campaign thought “Ab har Kaan Khush” was rolled out on 29th in Hisar and 30th July in Karnal through print ads, outdoor and  human banners.

MY FM team decided to celebrate the launch with who’s who of the city and clients, the evening witnessed powerful performance by Ali Brothers and Fasal Band. 

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO