MY FM, radio division of Dainik Bhaskar group, launched two new radio stations in Hisar on 29th and Karnal on 30th July, cities in Haryana, under the phase III licenses won by the company. MY FM won total of 13 new frequencies in the first phase of Phase III auctions, thus making MY FM 7 State and 30 Cities network.
Speaking on the launch of the new stations, Harrish Bhatia, CEO, MY FM said, “With the two new stations we have become the largest radio station network in Chandigarh, Punjab and Haryana. Apart from this we are already the largest network of Rajasthan, Madhya Pradesh and Chhattisgarh. We won frequencies in the markets that we were keen on and are excited and confident about entering these markets.”
He added, “We are a strong customer centric organization and invest a lot in understanding the taste and needs of our customers; this approach has helped in building in a strong differentiated product and thus come up with the campaign “Aapki Marzi”, that was initiated to understand listeners preferences in these markets and design highly specialized and focused content which as per the choice of the listeners of the city. We aim to enjoy undisputed leadership across the new stations as we do across our all existing ones.”
MY FM has designed a high decibel launch campaign to amplify the buzz created by the pre-launch campaign. The campaign thought “Ab har Kaan Khush” was rolled out on 29th in Hisar and 30th July in Karnal through print ads, outdoor and human banners.
MY FM team decided to celebrate the launch with who’s who of the city and clients, the evening witnessed powerful performance by Ali Brothers and Fasal Band.