MY FM, radio division of the Dainik Bhaskar Group, went on air in Bikaner on March 20 and launched its last station Akola on March 23. Akola is the last station launch of the network bid during the phase III auctions and was extravagantly celebrated.
Commenting on the launch of the Bikaner station, Harrish Bhatia, CEO, MY FM, said, “By adding Bikaner, we have expanded our network further in Rajasthan; we were already the largest network and continue to enjoy the same. With Akola, we complete our station launches acquired in the 1st batch of Phase III. With all the launches done, we are now the largest network of Chandigarh, Punjab and Haryana, Madhya Pradesh, Chattisgarh, Rajasthan, real Maharashtra; we have also strengthened our network in Gujarat with three stations in total now.”
Bhatia added, “Being a strong customer-centric organisation, we are committed to providing unique and engaging content to our listeners across these cities.””