Dainik Bhaskar Group's radio division, MY FM has launched four new stations in Maharashtra Aurangabad, Sangli, Nanded and Ahmednagar, taking the count of live stations to 5. MY FM already had Nagpur as a live radio station. In another months’ time 5 more stations are lined up for launch i.e. Nashik, Jalgaon, Solapur, Akola and Dhule. With 10 stations in Maharashtra MY FM becomes the largest network of the Real Maharashtra.
Speaking at the launch, Harrish Bhatia, CEO, MY FM said, “In Maharashtra, we picked up the maximum no of station during the Phase III bidding as we wanted to consolidate our presence here.We are already the largest network in Rajasthan, Punjab & Haryana, Madhya Pradesh, Chattisgarh and now with launches in Maharashtra, we are excited to become a strong radio network in Real Maharashtra as well. Committed to our brands ideology we will provide the best localised content in these regions.”
MY FM designed a high decibel pre-launch campaign as build up to the launch. The 2 month campaign “Aapki Marzi” seeked public opinion of the city on how their own radio station should be in terms of Music, Humour, RJ Talk etc. More than 20000 people from Aurangabad city participated and shared their opinion.
MY FM designed a high-decibel launch campaign to amplify the buzz created by the pre-launch campaign. The launch campaign ‘Abharkaankhush’ (now every ear is happy) has been rolled out in the cities through print ads, outdoor, human banner.