94.3 My FM’s new campaign – ‘Radio Dikhta Hai’ – will allow listeners to watch shows of their favourite My FM RJs on YouTube. The station already has a fan base on Facebook and this new initiative is aimed at further fortifying that connect.
Consumption of FM radio on mobiles has increased considerably over the years and with 3G services becoming popular in India, My FM listeners can watch these videos directly on their mobile handsets as well. Listeners need to log in to www.youtube.com/myfmjiyodilse to watch these videos.
Speaking about this new initiative, Harrish M Bhatia, Chief Executive Officer, 94.3 My FM, said, “We are very happy with this new endeavor where our listeners would be able to experience My FM much more than before. This is another milestone for us and we would continue to offer more such innovations to our listeners in a true Jiyo Dil Se fervour.”
“94.3 My FM’s target audience is mostly youth and those ‘young at heart’ <35 adults and it makes sure that it connect with them by reflecting the target audience’s personality, lifestyle, attitude, aspirations & dreams in every possible way. Over the years, 94.3 My FM’s on-air strategy has evolved to reflect the changing consumer mindscape. 94.3 My FM has constantly reflected the changing trends in the audiences. But while we change, we remain as close as possible to our brand philosophy of always doing things differently by giving things our own unique ‘Jiyo dil Se’ spin and connecting with our listeners on a emotional level. My FM also differentiates itself on the content level in its markets through unique and exclusive shows,” Bhatia added.
My FM is the radio business of DB Corp Ltd. The FM player took a bottoms-up approach and started functioning from the Tier II cities of the country, where the Bhaskar Group already had a hold. It set up its first station in Jaipur in the year 2006 and slowly expanded to 17 cities. Spread across the seven states of Rajasthan, Haryana, Punjab, Gujarat, Maharashtra, Madhya Pradesh and Chhattisgarh, My FM is available in Jaipur, Jodhpur, Chandigarh, Bhopal, Jalandhar, Ahmedabad, Surat, Udaipur, Gwalior, Indore, Ajmer, Amritsar, Bilaspur, Nagpur, Raipur, Kota and Jabalpur.