MY FM has increased its advertising rates by 20 per cent. The decision has been taken to address the current inventory crunch and inflation at an overall level. The hike has been implemented in all 17 cities across seven states where the FM channel operates.
“We are a strong customer-centric organisation and invest a lot in understanding the taste and needs of our customers. This approach has helped us in building a strong differentiated product. We enjoy undisputed leadership across all our stations. More and more advertisers want to leverage our leadership position to reach out to their target audience. Our inventory has been peaking and increase in ad rates is the only way to balance the interest of both listeners and clients,” said Harrish M Bhatia, CEO, 94.3 MY FM.
He added, “Our markets are growing at an exponential pace and advertisers have realised that radio is the most effective way of reaching out to the audience. Our advertisers know the value of the proposition and differentiated offering we bring to the table.”
The hike will be effective from March 2, 2015.