DB Corp, India’s largest print media company and home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Divya Marathi, and Saurashtra Samachar, today announced that MY FM has launched a new station in Solapur taking the count of operational stations to 8.
MY FM will soon be launched in Akola and Dhule as well. It had launched Hisar and Karnal stations recently, making it the largest network of Chandigarh, Punjab, and Haryana. It has further strengthened its network in Gujarat by launching in Rajkot.
Out of the 13 frequencies secured during Phase III auctions, nine were from Maharashtra aligned to MY FM’s long-term aim to consolidate its presence in the state. With 10 stations in Maharashtra, MY FM is set to become the largest network of real Maharashtra. It is already the largest network in Rajasthan, Punjab, Haryana, Madhya Pradesh, and Chattisgarh.
Commenting on the launch of the Solapur station, Harrish Bhatia, CEO, MY FM, said, “Solapur is a key market for us to consolidate our presence in Maharashtra and this is where the Real Maharashtra lies. Being a customer-centric organization, the team has invested significant time and efforts to research listener preferences through numerous customer interactions, which are being distilled to create the most refreshing bouquet of programs. Our Solapur launch also strengthens Dainik Bhaskar’s offering to advertisers who can now benefit from a deeper reach across seven states and 27 cities.”
MY FM designed a high decibel pre-launch campaign as a build-up to the launch over two months themed “Aapki Marzi” that sought public opinion on preferences, suggestions, and novel ideas on exciting content and programs that people like to listen to, including genre of music, humour, RJ talk, program themes, and chat shows. An engaging and humorous launch campaign ‘Ab har kaan khush’ (Now every ear is happy) has been rolled out in the cities through print ads, outdoor, and human banners.