My FM is calling for its listeners to ‘Jiyo Dil Se’. The FM brand from Synergy Media Entertainment Ltd has embarked on a new campaign to better connect with its listeners and seeking to reach out to them in various touchpoints – colleges, malls and other hot spots. The campaign is also supported by extensive advertising in print, on-air and OOH.
In addition, My FM has launched different flavours in Station Jingles like Reggae, Jazz and Hip Hop. It has also launched new brand promos, show promos and new segments like ‘Suno Dil Se’, ‘Bharo Rang Dil Se’, and ‘Izhar Karo Dil Se’, among others, are being introduced.
Harrish M Bhatia, COO, My FM, said, “This new campaign ‘Jiyo Dil Se’ is an extension of My FM’s commitment and its understanding of the evolving audience’s preferences. The freshness in the branding will ensure that My FM stays young, responsive to listeners’ aspirations and ever eager to serve them better. We are very excited about this campaign as we have done some exciting experimental work like using Reggae, Jazz and Hip Hop influences, which are bound to connect with our listeners. ‘Jiyo Dil Se’ has a universal appeal, which I hope will tug at our listener’s heart, lighting up their faces with a smile, and will give the advertisers and business partners an enriching and encompassing ideology to incorporate their image with My FM.”
The new campaign is youthful and urges the young generation to live life on their terms. This is reflected in the new theme campaign – ‘Tension Naa Lene kaa, Naa Dene kaa, Jiyo Dil Se’, which is set to become a lifestyle statement of the youth, claims the FM player.