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My FM and Fever FM enter a strategic sales alliance

My FM and Fever FM enter a strategic sales alliance

Author | Saloni Surti | Thursday, Apr 04,2013 7:14 PM

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My FM and Fever FM enter a strategic sales alliance

In an attempt to give their advertisers a complete bouquet, My FM and Fever FM have entered into a sales alliance. The alliance will offer advertisers the best of both metro and non-metro markets while allowing both the radio brands to sell in stations they are not present in. The alliance is for sales, integrated solutions and activations.

Commenting on the alliance, Harshad Jain, Business Head – Radio and Entertainment, HT Media said, “The association is a complete strategic sales alliance that is aimed towards offering an advertiser the best when it comes to reach and take advantage of each other’s market presence. We aim to leverage each other’s strengths in our markets to offer a valuable proposition.”

My FM has strong listenership across various Tier II and III cities such as Jaipur, Jodhpur, Chandigarh, Bhopal, Jalandhar, Ahmedabad, Surat, Udaipur, Gwalior, Indore, Ajmer, Amritsar, Bilaspur, Nagpur, Raipur, Kota and Jabalpur. While My FM provides strong positioning to advertisers in growing cities, Fever FM offers key strategic markets in metros.

“It’s a win-win situation for both of us as we can accomplish more this way,” said Harish Bhatia, CEO, My FM. “Nobody understands the pulse of the growing Tier II and Tier III markets better than MY FM and with Fever FM’s strength in the metros, we will be able to provide our advertisers a great platform to leverage their brands.”

The alliance extends to sales, integrated solutions and activations. In the background of a tough market scenario, advertisers expect most out of their investment. The alliance will help Fever’s clients get presence in markets where the broadcaster is not available and vice versa.

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