With increasing competition, the need for a strong RJ is stronger than ever. RJs now need to be spontaneous, funny and smart enough to know when to stop, says Preeti Nair, Director, Curry Nation, and her favourite RJs seem to master all these qualities.
Nair’s all time favourite are RJs Suren and Meera from Radio Mirchi. The duo hosts the evening show ‘Sunset Samosa’ and is mostly seen at its funny best. Suren and Meera are known for their excellent on-air chemistry. With their good sense of humour, subjectivity and insights on the latest happenings, the pair strikes a chord instantly.
In conversation with exchange4media, Nair speaks about her favourite RJs, the importance of a show’s format and how an RJ is the key to appointment listening.
Who is your favorite RJ?
My favourite RJs are Suren and Meera. They host the show ‘Sunset Samosa’ on Radio Mirchi every evening.
What do you like about that RJ?
Suren and Meera are really lively and spontaneous. Their conversations, sense of humour and the jokes they pick at each other are really fun. They have the ability to make you laugh and at the same time they are not too loud. One of them starts singing as the song starts to end, which makes listening to them really fun.
When do you listen to radio the most?
I listen only in the car while travelling.
Do you think RJs these days have managed to create a connect with their listeners?
I think the RJs are managing it pretty well. They are constantly trying to innovate and engage with their audience. They come up with various contests, catch people who are wrong through their programmes, help fight crime on telephone and also have fun interactions like ‘Bakraa’.
How does the RJ-listener rapport benefit the channel?
Surfing on radio primarily happens when there is no song. People tune in to radio to listen to songs. So, when the songs are not playing and the RJ is not engaging, 98 per cent of the time listeners end up switching the station. So, if the RJs blabber and do not make sense, the audience will not wait for the RJ to finish. I think RJ-listener connect is the key to maintain a channel’s popularity and followers.
Where do you place more importance – the format of the show or popularity of the RJ?
I think show formats are more important. People don’t listen to radio for anything but songs. So how many times you insert the music, how many ad breaks and for how long are very important. There are channels which play non-stop music for some time, such show formats are really good.