Over the weeks we have seen a number of formulas and success mantras for being an ideal RJ and this week’s favourite highlights yet another trait.
Vineet Gupta, Managing Director, 22Feet says his favourite RJ is Sriram from Radio Indigo because of his easy style of RJing. Sriram gels with his audience and speaks to them naturally, making it something as good as conversing with a friend.
Sriram hosts the morning show and is know for his good choice in songs and people connect. exchange4media chats with Gupta to know more about his favourite. Excerpts…
Who is your favourite RJ?
My favourite RJ Sriram from Radio Indigo, who hosts the morning show.
What do you like about RJ Sriram?
Sriram is very easy going. He is very natural and says things the way they are. He gels really well with his listeners and you don’t feel bored while listening to him.
When do you tune in to radio the most?
I listen to radio the most while driving to and coming back from office. I also prefer listening to radio on weekends at home.
Do you think RJs these days manage to create a connect with their listeners?
Yes, of course they manage to create a connect. When we listen to the same person every morning, we get used to them. We look forward to listen to them and miss them whenever they are not around for whatever reasons. I feel RJs do create a connect.
With the increasing commercial pressure, do you think RJs manage to keep their content objective?
It depends from RJ to RJ. I have seen instances of both. There are certain RJs who fail to do so and their content feels a little biased. There are certain RJs who do not compromise on the editorial content and manage to stay objective.
From the entire advertising and media industry, which personality do you think could make a marvelous RJ?
Shobho Sengupta, he is an independent digital consultant, I feel he can make a great RJ because he has great sense of humour.
Our typical marketing budget is usually 10 per cent of the topline spend