Top Story


Home >> Media - Radio >> Article

My favourite RJ: Simran

Font Size   16
My favourite RJ: Simran

To put across the most ordinary thing with energy and vigour is a talent possessed by very few and RJ Simran is one of them. Megha Ahuja, Business Group Head – Mobile, Maxus India says she is fond of RJ Simran because she is energetic and keeps the audience glued.

RJ Simran hosts the morning show on Radio City and is known for her bindaas attitude, and her take on the city and its issues.
exchange4media chats with Megha Ahuja about her favourite RJ and what makes her special.

Who is your favourite RJ?
My favourite RJ is Simran from Radio City. She hosts the morning show ‘Dhinchak mornings’.

What do you like about RJ Simran?
RJ Simran brings a lot of energy on air. The way she puts across the content keeps the audience hooked. Even while speaking about things as normal as traffic updates, she sounds energetic.

When do you tune into radio the most?
I tune into radio the most in the morning, while going to work.

Do you think RJs these days manage to create a connect with their listeners?
Sometimes yes, they do connect and sometimes not. They do try, however, at times poor timings of advertisements or content pushes the listeners to switch channels, which interrupts the RJ-listener connect.

With increasing commercial pressure, do you think RJs manage to keep their content objective?
I feel the commercial pressure affects the listener’s experience. For instance, when I am glued to a station and suddenly an advertisement comes up, I will change the station. The advertisement timings are really poor.

From the advertising and media industry, which personality do you think could make a marvelous RJ?
Anybody who has the ability to connect can make a good RJ. I feel Shahrukh Khan can make an awesome RJ, because he can connect with the audience and also has good sense of humour. 

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO