Top Story


Home >> Media - Radio >> Article

My favourite RJ: Rishi Kapoor

Font Size   16
My favourite RJ: Rishi Kapoor

Since the time we started the ‘My favourite RJ’ column, a number of people have stated that the most missed personality in radio is Roshan Abbas. Thus, exchange4media decided to speak to the expert himself to find who his favourite RJ is...

Roshan Abbas has been known for his unique hosting style and connectivity with his audience. As a RJ, he has created over 3000 hours of radio programming and won a number of awards.

Abbas’s favourite RJ is Rishi Kapoor of Red FM. He hosts the evening show ‘Mumbai Local’. Kapoor has been in the industry for quite some years now and is known for his unique RJing style.

exchange4media chats with Abbas to know why Kapoor is the favourite’s favourite? Excerpts: 

Who is your favourite RJ?
In Mumbai it is Rishi Kapoor.

What do you like about him?
Kapoor has a great voice, good knowledge, lets guests speak and has an instant connection with the listener.

When do you tune in to radio the most?
I listen to radio usually during the morning while driving and occasionally when stuck in traffic in evenings. But most of it is noisy, loud and cacophonous.

With increasing commercial pressure, do you think RJs are able to keep their content objective?
Well, when even the RJ’s spoken bit is available for exploitation, the poor guys don't know how to keep content and advertorial apart. Also, there is no liberty to speak! Pre-programmed breaks give a regimented one and a half to two minutes. Most RJs sound breathless as if they are catching a fast train.

From the advertising and media industry, which personality do you think could make a marvellous RJ?
Both, Prasoon Joshi and Colvyn Harris would make great RJs. Prasoon would be a wonderful presenter for Indian music with his command on poetry and his turn of phrase and Colvyn’s anecdotes would be great for any breakfast show. Alyque Padamsee and Piyush Pandey also would be great to have on specials. In fact, so many ads have Piyush's voiceover and he too is a brilliant raconteur. Advertising folks tell good stories and they would all make for decent RJs.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017