Mumbai and Rourkela got new FM radio stations over the last week. While Adlabs-owned Big FM launched its 43rd station in Rourkela, Radio Today’s Meow FM announced the official launch of their third station in Mumbai.
Commenting on the launch, Soumen Ghosh Choudhury, Regional Head - East, Big FM, said that the programming mix of the station in Rourkela had been “put together after much research and understanding of the local requirements” and was confident that the city would welcome the station with “open arms”.
While Meow FM has been on air for the past couple of months in Mumbai, the Radio Today Group has finally decided to officially announce the launch. Speaking about the recent development and marketing plans, Anil Srivatsa, COO, Radio Today, said, “We have launched Meow in Mumbai this week. We do not have any plans to go for any promotional campaign as of now. I think the non-traditional media is more effective and we would go for that.”