Mudra school radio goes on air

Mudra school radio goes on air

Author | Source: Business Standard | Tuesday, Sep 27,2005 7:06 AM

Mudra school radio goes on air

Very soon people in vicinity of Ahmedabad will have one more radio station to tune in on 90.4 Mhz.

The Mudra Institute of Communications Ahmedabad (MICA) is all set to launch a community radio station under the title of 'MICA Vaani' in the month of November to cater to rural communities.

However, the institute will begin test runs from early October for four hours a day, targeted at rural communities falling within the coverage radius of five kilometers and students in the campus.

"The target audience will be facilitated to develop programmes with the help of students and faculty members of MICA," said Ravi Dixit, head, broadcasting management programme and faculty member, MICA."The station will act as a link with the happening in the world that have an impact on their day to day lives", he claimed.

"These could be government schemes, radio browsing, agricultural techniques, medical talk shows among others and the effort will be on improving the quality of life of the communities", he commented.

"The vision of MICA to be the pre eminent communications management school and its mission to to develop innovative professionals in the practice, development and management of communications to serve the needs of industry and society through education, research and advocacy, " added Dixit.

Radio was the cheapest medium for mass communication and it was a popular model in underdeveloped countries such as Sri Lanka and Nepal, as well as many developed nations, he pointed out.

The station was being launched under the guidelines of the ministry of information and broadcasting of the Government of India to set up community radio stations.

MICA received the frequency 90.4 Mhz on following grant of licence by the ministry on September 30. The students of MICA would get hands-on training in running a radio station, which would be valuable for their future jobs that they will be undertaking.

"All this in keeping with the essence of a community radio station that is in the community, about the community, for the community and by the community," said Dixit.

The institute invested close to Rs. 10 lakh in setting up a new broadcasting centre apart from the civil construction in putting up a separate Broadcasting Centre.

MICA put in the initial funds to set up the physical infrastructure but the institute was looking around for donors who would fund this community initiative.

Technomedia Solutions Private Limited was providing the technology backbone for the community radio station.

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