Radio Mirchi has announced that Mirchi KAAN Awards will be held in Mumbai on April 22. The award is an attempt to recognise the need and importance of rewarding the excellent work done by advertising agencies on radio.
Foods, beverages, toiletries and household care, consumer durables, homes, décor and leisure, sports, entertainment, media, retail outlets and restaurants are some of the award categories this year. There are special awards for most outstanding voice of the year, radio writer of the year, excellence in production and client of the year.
Prashant Panday, COO, Entertainment Network (India) Limited (ENIL), said, "Category building is an important aspect of radio advertising. To laud the excellence in radio advertising, we decided to institute these awards last year. Our objective is to provide a forum through which the advertising industry can showcase its creativity, reward individual accomplishment, and set new standards against which future advertising will be judged."
The jury for this event comprises of advertising stalwarts Abhijeet Choudhary, D Ramakrishnan, Elsie Nanjie, Gangadharan Menon, K V Sridhar, Mohammed Khan, Piyush Pandey, Prahlad Kakkar, Prasoon Joshi, R Balakrishnan, Rajat Dholakia, Ram Madhvani, Ram Sampath, Ravi Deshpande and Rekha Nigam.
Commenting on the judging process, Prasoon Joshi, Regional Creative Director South & South-East Asia, McCann-Erickson, said, "Presentation of awards is solely on the basis of merit and is not mandatory in any category. But clearly radio advertising has evolved over the last one year as is obvious from the sneak preview of the entries received this year."
The radio station is expecting 350 entries this year and it will sponsor two radio creative writers below the age of 30 to the Cannes Advertising festival. The outstanding category will be eligible for the much coveted crystal award to be awarded to the agency of the year.
McCann Erickson, JWT Bangalore, Euro RSCG, and Everest Mumbai went away with the awards last year.