Radio Mirchi, which is hosting the first ever ‘Mirchi Kaan Awards’ for excellence in radio advertising, has finalized the jury list and appointed Ernst & Young as its official notary and tabulators for the awards.
The radio brand from Times Entertainment Network (India) Limited has roped in well-known names from the advertising industry as jury members. There are 13 jury members in all -- Abhijeet Choudhary, Filmmaker, Black Magic Pictures, Deepak Kakkar - Creative Consultant, Elsie Nanji, Vice-Chairperson and Chief Creative Officer, Ambience Publicis, Gangadharan Menon - Partner, Oxygen, K Shridhar - National Creative Director, Leo Burnett, Mohammed Khan - Chairman, Enterprise Nexus Communications, Prasoon Joshi - National Creative Director and Executive Vice-President, McCann-Erickson, R Balakrishnan - National Creative Director, Lowe, Rajat Dholakia, Music Director, Ram Madhvani - Filmmaker, Equinox, Ramesh Ramanathan, National Creative Director, Saatch & Saatchi, Ravi Deshpande - Founder, Lemon, Chief Creative Officer, Euro RSCG and Rekha Nigam - Managing Director, Vihaan Communications.
Gautam Gulati, National Marketing Head, Radio Mirchi says, “One of our core focus areas has been to build this category. As the first step towards this, we held Radio Works - a workshop for creativity and effectiveness in Radio Advertising last year. When the Mumbai station completed one year, we realized that we needed exclusive radio awards. We believe that an award of this sort will benefit the category to grow.”
There are 15 categories, ranging from foods, beverages, toiletries and household care, business products and services to Public Service and Charity Fund-Raising. There is a category for unreleased work as well. If some enterprise falls in the truly outstanding category, it gets the Crystal Award - for the best work across all categories. One cannot enter this category but will have to be elected to compete. “The winners will be given an invitation to go to the Cannes Awards in July 2004,” says Gulati. “The Kaan awards, also includes special awards for the most outstanding radio writer, voice-over artist, production house and client of the year 2003. A Golden award will be conferred for the same.”
The entries have started pouring and Gulati says they have been receiving overwhelming response. Probably, that’s one of the reasons why the organizers have extended the last date for entries to February 20. Radio Mirchi expects to receive anywhere over 200-250 entries.
The awards ceremony, to be held before March 15, aims at recognizing creative work of the advertising agencies towards radio advertising. The company expects to spend close to Rs 35 to Rs 40 lakh for these awards.