Top Story


Home >> Media - Radio >> Article

Mirchi Kaan Awards, a reflection of the rising standards of radio advertising, say winners

Font Size   16
Mirchi Kaan Awards, a reflection of the rising standards of radio advertising, say winners

The 5th Mirchi Kaan Awards attracted the best of the radio and advertising fraternity. exchange4media mingled with the who’s who of the ad world, relaxing and rejoicing post the awards presentation, to seek their reactions and reflections on the Awards.

This year, the Golds were not that forthcoming. Only seven Golds were given out – Mudra Communications bagged three Golds for the Cycle Agarbatti ads in both campaign and singles categories, while McCann Erickson managed three Golds for its Chevrolet U-VA campaign and singles, Publicis Ambience Advertising took home one Gold in the singles categroy for Hit-Chinese song advertisement.

With over 700 entries received for the 5th Mirchi Kaan Awards, the message was loud and clear that agencies are beginning to take radio as a medium seriously.

Speaking on the standard of radio advertising in India, Piyush Pandey, Vice Chairman and National Creative Director, Ogilvy South Asia, and Ogilvy India, said, “The standard of advertising is improving, and it is solely because of the youngsters. Advertising not only in television or print, but in radio too has seen a significant rise in standard.”

Echoing the same, Prasoon Joshi, Executive Chairman and NCD of McCann World Group and McCann India, said, “I feel every year the standard of advertising is going up, particularly in terms of quality of work, and I also believe that radio as a medium is constantly growing.”

Prashant Panday, CEO, Radio Mirchi, said, “Quality of ads this year has improved and the kind of creative concept has been much better than what it was five years ago. Radio advertising this year is way ahead than what it was before.”

On the future of radio advertising in India, Panday said, “I believe there is still a long way to go. Out of the 15 categories, there have been only seven Golds. That speaks for itself that an enormous amount of work needs to be done.”

Speaking on the fewer number of Golds given out this year, Ravi Deshpande, Chairman and CCO, Contract Advertising, said, “It is better to give a gold carefully where you are not giving away too many awards and reducing the quality of the show and making it a difficult choice. In fact, it is good that fewer Golds were given this time round.”

Commenting on the 5th Mirchi Kaan Awards in general, Piyush Pandey said, “This year was livelier, we have seen more participation, more people, it will only get better every year.”


Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.