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Mirchi and BIG set to enter Patna and Bareilly respectively

Mirchi and BIG set to enter Patna and Bareilly respectively

Author | exchange4media Mumbai Bureau | Wednesday, Apr 04,2007 9:55 AM

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Mirchi and BIG set to enter Patna and Bareilly respectively

With the large number of stations rolling out in the coming days, major stations like Radio Mirchi and BIG FM have announced the launch of new stations in Patna and Bareilly respectively.

In Patna, Radio Mirchi will be the city’s only private FM radio. Commenting on the launch in the city, Nandan Srinath, COO, ENIL, said, “A lot of towns in India today are energy-starved and with the launch of radio stations across the country, the medium will soon be a familiar sight. We expect the programming of Radio Mirchi to revitalise radio in Patna.”

Mandar Patwardhan, Station Director, Radio Mirchi, is confident of winning the hearts of the people of Patna by “delivering programmes that are relevant to the people of the city”.

Radio Mirchi has announced that it would broadcast a diverse mix of shows including Hello Patna, Khoobsurat, Total Filmi and Bumper2Bumper; among others.

Tarun Katial, COO, BIG 92.7 FM, says that the Bareilly launch is on the same lines as that of BIG’s entry in Bhopal. He said, “We have been receiving very encouraging responses from all the cities that we have launched till now. We are very excited about launching in Bareilly and we want the tunes of BIG 92.7 FM to echo across the length and the breadth of the country.”

Katial claims that the programming mix of the station has been compiled after much research and understanding of listeners’ requirements.

Tags: e4m

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