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Mirchi aims to increase its on-ground connect through ‘Mirchi Achievers Forum’

01-November-2006
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Mirchi aims to increase its on-ground connect through ‘Mirchi Achievers Forum’

In a bid to build up on-ground connect Radio Mirchi held a ‘Mirchi Achievers Forum’ on October 30, which also recognised the excellent work done by achievers in the field of entertainment, arts and sports. Noted actress and one of the Mirchi achievers, Shabana Azmi, interacted with listeners on various topics as part of the Forum.

The channel had aired a programme during the previous week, wherein listeners were asked to answer questions based on Azmi’s career. Ten people, along with a partner, were selected from 10 cities across the country and were flown in especially for the Forum.

Elaborating on the initiative, A P Parigi, MD and CEO, Entertainment Network India Ltd (ENIL), said, “We have just completed five years and when we sat down to chart our path ahead, we were faced with questions like: What did the listener want; What can we do for the listener?; Where will we get our listeners?; and, How do we get the on-ground connect? That is when we decided on initiating this Forum, wherein listeners can be given an opportunity to interact with achievers.”

Parigi was confident that the Forum would help the FM channel connect better with its listeners as well as increase establish the station’s brand name even in those areas where it was not operational yet.

“We have a vested interest in this initiative and I am not using the word by default, but by design. It’s what we call a corporate philosophy. And by that corporate philosophy, we have established ourselves as a pan-Indian brand, which is youth-centric and which has tremendous rapport, linkage and is interactive,” Parigi further said.

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