Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Merchant bankers for FM Radio

23-September-2004
Font Size   16
Share
Merchant bankers for FM Radio

Unlike in the first round of FM radio privatisation, merchant bankers are expected to be roped in for rolling out phase two. The process to select merchant bankers will begin soon, government sources said.

The first round of privatisation failed to take off in a big way, after many bidders moved court, and some others decided to leave the fray. Also, in the first phase, FM players have been complaining about the steep licence fee. The NDA government had set up an expert panel to work out recommendations for second phase of FM radio. This panel wanted a shift from the current licence fee regime to revenue-sharing era. But, the present government is not in favour of a revenue-sharing arrangement.

“We want the second phase of private FM radio to be error-free,” an official in the I&B ministry said.

Although the I&B ministry is not in favour of allowing a revenue-sharing arrangement between private FM radio players and the government in the second phase, the Union Cabinet has to approve the guidelines for phase two. “An alternate formulation can be worked out,” sources indicated.

Recently FE had reported that an expert team is at work to assess frequencies which can be repeated for the second phase of private FM radio.

It is important to make this assessment because only four mhz of frequency is available for private radio players in the country, according to sources close to the development. On the whole, All India Radio and private FM players have a total of around 21 mhz of frequency (87 to 108 mhz).

The objective behind this kind of spectrum planning is to increase the number of transmitters on the same frequency without any interference, he said.

Last month, Telecom Regulatory Authority of India (Trai) had issued recommendations on the second phase of private FM radio.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...