McCann was evidently the belle of the ball at the 2nd Annual Mirchi Kaan Awards held in Mumbai. The agency had as many as ten winning entries in single advertisement and campaign entries, across categories such as clothing, footwear, media, beverages and foods. The agency was also awarded with the 'Agency of the Year' tag and won the most prestigious Crystal award for work in the outstanding category. Other winning agencies included Leo Burnett, RMG David, Lowe and Rediffusion.
Prasoon Joshi was designated as the 'Radio Writer of the Year'; Salim Ghouse was 'Radio Voice of the Year' for work on NDTV India, and Sara Lee Apparels was tagged as 'Client of the Year.' The award for the 'Production House of the year' was also given to McCann Erickson.
A.P Parigi, CEO, Entertainment Network (India) Limited, said, "FM has been a very positive development, which has effected the programming and advertising on radio in a big way. Today, an award show like 'Cannes' is waking up to radio and nationally the AAAI has included radio as a special category. The Radio Mirchi Kaan Awards solely dedicated to rewarding and recognising the excellent work done by advertising agencies on radio in India. All these are very heartening developments and testimony to the power and potential of radio."
Meanwhile, Prashant Pandey, COO, Entertainment Network, stated, "The objective of Mirchi Kaan Awards is to salute excellence in radio creativity and it is very encouraging to see the originality and ingenuity of the creative guys in these award winning entries. We at Radio Mirchi particularly endorse the awards as our mission is to encourage radio advertising by honoring people who have crafted excellent radio commercials, based on writing, production and overall creativity."
Pandey added, "Moreover, two young talents will be selected from the agency of the year to be sent to Cannes Advertising Festival which is going to be held in June."
The jury for this event consisted of stalwarts in the business such as Mohammed Khan, Piyush Pandey, Elsie Nanjie, Gangadharan Menon, Prasoon Joshi, Ravi Deshpande and Ram Sampath.
As for the entertainment bit, it was Veer Das, who effortlessly sifted between the dual roles of host and stand-up comedian and took up gender warfare like never before. Exaggerated version of male-female behaviour with subjects as varied as fruity cosmetics, shoe-shopping, brunette-brown-blonde mixes and planetary space rides had the audience in splits.