Mathrubhumi Printing and Publishing Co, publishers of Malayalam daily ‘Mathrubhumi’, is planning to start its FM (94.3) foray from Kochi in February 2007. It has roped in Ajith Bhaskaran as Head of Content.
Prior to his new assignment, Bhaskaran was looking after his own television-cum-documentary production house Span Media. He also had a 10-year stint with Asianet Television as Programme Head.
Mathrubhumi’s FM station is yet to be christened, but the group has already launched campaign wherein people can suggest some names through email, SMS or direct mail. The channel has so far received 50,000 response. A voice hunt is also underway throughout Kerala to pick the best RJ talent available.
“Preparations are underway and we would go on air once the common infrastructure by BECIL is in place,” informed Bhaskaran. Besides Kochi, Mathrubhumi has acquired licenses to operate FM stations in Thiruvanathapuram, Thrissur and Cannanore.
When asked about the programming content, Bhaskaran said, “It is premature to comment on it. Research is underway and we would decide upon the content based on the outcome of the research.”
On his new assignment, Bhaskaran said, “Radio is an emerging medium and I am looking forward to a challenging career ahead. Given the competitive nature of the medium, my assignment would enable me to lots of innovative and original thinking.”