Malayala Manorama Group’s FM offering, Radio Mango, is increasing interactivity among its radio audiences in Kerala with on-air weekend contests with the launch of Mango Weekends in its Kochi station. Through this initiative Radio Mango will offer hundreds of free movie tickets and movie merchandises to its listeners.
Radio Mango will initiate this first of its kind programme format in Kerala with the latest Hollywood release, ‘The Mummy: The Tomb of the Dragon Emperor’. The Kochi station will organise this in association with a local movie hall, Shridhar Theatres. Listerners can win tickets and other prizes by tuning in to the station’s weekend programmes, where the contest would be held.
Ravi Nair, Director - Programmes, Radio Mango, said, “Hopefully, we will be offering a wider bouquet of entertainment options to our listeners in Kerala than the usual weekend visits to the relatives. We would soon be extending this programme to our stations in Thrissur, Kozhikode and Kannur.”