Malayala Manorama to rollout four FM stations, ropes in Ravi Nair as Content Head
Malayala Manorama Publications, publishers of Malayala Manorama, Manorama Year Book, and Vanitha, among others, is planning to roll out four FM stations before the first quarter of 2007. 91.6 FM is the frequency for all the four stations. The Group has roped in Ravi Nair as Content Head.
Prior to his new assignment, Nair was Programming Head at Radio Asia, an UAE based FM station. He also had 10-year stint with the Times Group.
Malayala Manorama has won licenses to operate FM stations in Kochi, Thrissur, Kannur and Kozhikode. The Group’s FM venture is yet to be branded, but a voice hunt is already on and the channel plans to have 25-30 young RJs on board for the all four stations. The content would be predominantly in Malayalam, except for Kochi, where the channel would also play some Hindi and English music.
Speaking to exchange4media, Ravi Nair said, “Expectations are high as we are part of an entity that is more than a century old. A research is underway and we would formulate the programming content based on the outcome of the research. Programming content would be mostly in Malayalam and attempt would be made to keep it ‘youthful and slick’, catering to the local flavour.”
Commenting on his new assignment, Nair said, “I am looking forward to this challenging yet interesting task ahead. Radio Asia is a homogeneous brand while Manorama FM is heterogeneous and we have to create different kinds of programming content for the four different regions where we are launching. Each RJ should also know the local lingo to interact well with the local people.”
The Manorama Group had recently launched a 24-hour news and entertainment channel.
Our typical marketing budget is usually 10 per cent of the topline spend