Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Malayala Manorama to rollout four FM stations, ropes in Ravi Nair as Content Head

12-October-2006
Font Size   16
Share
Malayala Manorama to rollout four FM stations, ropes in Ravi Nair as Content Head

Malayala Manorama Publications, publishers of Malayala Manorama, Manorama Year Book, and Vanitha, among others, is planning to roll out four FM stations before the first quarter of 2007. 91.6 FM is the frequency for all the four stations. The Group has roped in Ravi Nair as Content Head.

Prior to his new assignment, Nair was Programming Head at Radio Asia, an UAE based FM station. He also had 10-year stint with the Times Group.

Malayala Manorama has won licenses to operate FM stations in Kochi, Thrissur, Kannur and Kozhikode. The Group’s FM venture is yet to be branded, but a voice hunt is already on and the channel plans to have 25-30 young RJs on board for the all four stations. The content would be predominantly in Malayalam, except for Kochi, where the channel would also play some Hindi and English music.

Speaking to exchange4media, Ravi Nair said, “Expectations are high as we are part of an entity that is more than a century old. A research is underway and we would formulate the programming content based on the outcome of the research. Programming content would be mostly in Malayalam and attempt would be made to keep it ‘youthful and slick’, catering to the local flavour.”

Commenting on his new assignment, Nair said, “I am looking forward to this challenging yet interesting task ahead. Radio Asia is a homogeneous brand while Manorama FM is heterogeneous and we have to create different kinds of programming content for the four different regions where we are launching. Each RJ should also know the local lingo to interact well with the local people.”

The Manorama Group had recently launched a 24-hour news and entertainment channel.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...