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Local advertisers reign on radio with 75% revenue contribution, says Radio AdEx

29-November-2004
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Local advertisers reign on radio with 75% revenue contribution, says Radio AdEx

TAM Media Research has launched the first-ever Radio Advertising Monitoring Service – Radio AdEx. The first study takes a look into key revenue sources for the radio vis-à-vis television and print. The study claims the potency of radio as a strong medium, where local advertisers account for nearly 75 per cent of total advertising on radio.

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