Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

Local advertisers reign on radio with 75% revenue contribution, says Radio AdEx

Local advertisers reign on radio with 75% revenue contribution, says Radio AdEx

Author | exchange4media News Service | Monday, Nov 29,2004 7:58 AM

A+
AA
A-
Local advertisers reign on radio with 75% revenue contribution, says Radio AdEx

TAM Media Research has launched the first-ever Radio Advertising Monitoring Service – Radio AdEx. The first study takes a look into key revenue sources for the radio vis-à-vis television and print. The study claims the potency of radio as a strong medium, where local advertisers account for nearly 75 per cent of total advertising on radio.

Tags: e4m

Write A Comment