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Lenovo, Radio Indigo join hands to broadcast from the streets of Bangalore

Lenovo, Radio Indigo join hands to broadcast from the streets of Bangalore

Author | exchange4media Mumbai Bureau | Thursday, Oct 04,2007 7:55 AM

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Lenovo, Radio Indigo join hands to broadcast from the streets of Bangalore

Lenovo and Radio Indigo have joined hands to broadcast from the DJ console located at Lenovo’s retail outlet at Cunningham Road in Bangalore, from October 1-6, from 7 am to 8 pm. The set-up includes a DJ console station atop a life-size model of the Lenovo Audio DJ laptop.

Divulging more details about the initiative, Nabhojit Kuila, Director of Sales, Radio Indigo, said, “This initiative is the combined efforts of Mindshare Bangalore, which is the agency for Lenovo, and Radio Indigo. We decided to go along with this campaign as we saw a perfect synergy between both the brands’ attributes. From our end, we have been promoting the brand as well its features since the last week, as a build-up to the outdoor exercise. In fact, this exercise has also helped us in collecting leads for the brand.”

During the week, contests have been lined up for each day including music mixing, mock RJing and air guitar, among a host of games to keep the crowd entertained. The event will also hold contests to test participants on their ‘selling skills’.

Tags: e4m

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