Kolkata FM uses Chinese TV to reach listeners

Kolkata FM uses Chinese TV to reach listeners

Author | exchange4media News Service | Tuesday, Apr 23,2002 8:32 AM

Kolkata FM uses Chinese TV to reach listeners

Kolkata FM is using China’s CCTV cable television channel to reach its listeners. As a result, the 65,000-odd cable TV subscribers in Durgapur, which is normally out of Kolkata FM’s 80km range, have become regular watchers of CCTV although they don’t understand a word of Chinese. The reason, they like the FM radio programmes, broadcast in Bengali, Hindi and English.

According to sources, AIR uses Doordarshan’s DD7 uplink system to air FM1 programmes. DD7, a regional language channel, reaches 135 countries via satellite.

In Kolkata, where listening to FM programmes is not a problem, the biggest multi-system operator, RPG Netcom, does the same with BBC Radio. So, while the TV screen shows the information-packed Snap! channel or simply advertisements, the audio is BBC Radio.

The high point of such a service on RPG Netcom is that the listeners can easily tune into it without the hassles of adjusting their radio sets. RPG Netcom has an official tie-up with BBC Radio.

According to sources, Bengali listeners even from far-off places like Nagpur, write in with their comments on Kolkata AIR’s FM1, which is broadcast on 107 MHz. They get the audio via the DD7 uplink.

Source: Financial Express
Tags: e4m

Write A Comment