Adding to the Puja festivities in Kolkata this year, too, are the FM channels that have lined up several programmes and promotions for their listeners.
Red FM has already begun its Puja festivities with ‘City Centre Puja Dhamaal’ from September 23. As part of the initiative, Red FM RJ conducted several contests for the crowd gathered at the City Centre in Kolkata, while Red FM Station Head and well known DJ, Jimmy Tangree, regaled the crowd with foot-tapping live remixes.
This apart, the FM station will also air live updates from different puja locations in the city. Two popular programmes – ‘Celebs kothay ki korche’ and ‘Pujor Katha’ – are being repeated this year as well. ‘Celebs kothay ki korche’ will give updates about how Tollygunj’s stars are celebrating the festival, while ‘Pujor Katha’ explains the significance of each day of the Durga Puja, especially aimed at the non-Bengali segment. ‘Prabasi Barta Puja Parikrama’ is Red FM’s effort to connect with Bengali listeners all over the world.
‘Purono barir Pujo’ will feature live chats directly from old aristrocratic houses of Kolkata. Brands, too, have joined the Puja festivities on Red FM. There is the ‘Asian Paints Sharad Shamman’ and ‘Zip Pouch Challenge Contest’.
Speaking about the various activities of the FM station, Tangree said, “It is very important to make the radio station audible. We strongly believe in connecting with our listeners by going out on the streets. We are doing over 300 live updates on each day of the Pujas. I feel it is Kolkata’s true spirit that is being heard on Red FM.”
Meanwhile, Radio Mirchi has organised ‘Mirchi Puja Parikrama’ from September 28 to October 1. The FM station, in association with Sahul Herbal and Nyle Herbal shampoo, will take its listeners on a bus ride to some of the reputed pujas pandals of Kolkata. The station has also lined up several contests and interactions between the RJs and listeners. A special barge ride has been organised on October 1 as part of ‘Belur Darshan’. Lucky callers chosen through a contest will get an opportunity to visit the famous Belur Math.
Radio Mirchi and Nokia have joined hands to hold the ‘Nokia Mobile Photography Contest’, in which listeners will be asked to capture memorable moments of Puja celebrations on their Nokia handsets. The entries will be displayed at Swabhumi and the winner of the best photograph will be presented with a Nokia N-series mobile phone.
The station has also tied up with Maruti for a contest titled ‘Duye duye Aat’. The winners, eight in total, will get to go pandal hopping in chauffeur driven Maruti Omni cars for a day.
Commenting on the station’s Puja initiatives, Nipun Bharadwaj, Station Head, Radio Mirchi, said, “Radio is a local medium and, therefore, it talks to its local community, which is Kolkata here. So, for the pujas, we are taking that extra effort to connect with our listeners.”
Not to be left behind, Power FM, too, is organising ‘Shrestha Sharad Shamman 2006’ in association with Sonic Standard Furakuwa, and ‘Snowcem Puja Perfect’, which will be presented by Sangbad Pratidin. ‘Sarod Subeccha’ with Kotak Life Insurance promises to be a fun filled activity in the apartment blocks in and around Kolkata.
Said Partho Majumdar, Station Manager, Kolkata FM Broadcast Centre, “Power FM is happy to be part of the Durga Puja festivities, and to be able to give a special flavour and integrate with the festivities and celebrations here.”