Top Story


Home >> Media - Radio >> Article

Kerala gets its first private FM radio station with Radio Mango going on air

Font Size   16
Kerala gets its first private FM radio station with Radio Mango going on air

Radio Mango 91.9 FM has become Kerala’s first private FM radio station to go on air in Kozhikode. Following this launch, the station will soon be available in Thrissur, Kannur and Kochi. Radio Mango is an initiative of the Malayala Manorama Group.

The station calls its programming line-up “delicious, bright and full of fun, and are put together with an authentic flavour of Kerala, and laced with a cutting edge urban cool.”

“As promised, we are a completely listener-driven channel. We aim to be the most preferred station for listeners and thereby provide the fullest value for advertisers,” said Amit Mathew, Resident Editor and Senior GM, Radio Mango.

An official communiqué added, “Kerala’s small size and high population density provides what can only be called an intimate market for radio. The listener is highly involved, extremely discerning and his social network is vast and intertwined – making it one of the few markets where ‘first impressions’ can make or break a brand.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...