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Kejriwal govt plans to spend Rs 520 crore on radio ads

Kejriwal govt plans to spend Rs 520 crore on radio ads

Author | Abid Hasan | Friday, Jul 03,2015 8:07 AM

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Kejriwal govt plans to spend Rs 520 crore on radio ads

The BJP government spent Rs 780 crore in advertising till March 2015 according to DAVP. Now Kejriwal government has set aside Rs 520 crore for advertising only for Radio.

In a radio spot of 76 seconds the Kejriwal government is highlighting their work with the tag line ‘Jo Kaha So Kiya’. Delhi CM is engaging with the listeners and highlighting the government’s work.

According to media reports the ad is being played around 40 times during the day in various radio stations. One of the main highlight of the ad is student education loan.

Reports also suggest that the government is also planning a television commercial for the scheme of Rs 10 lakh for student loans.

The latest television commercial of Delhi Government went viral and got serious lashing on social media and from BJP.

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