Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Jaipur experiences FM Radio fever; Radio Tadka launches celebrity campaign

17-August-2006
Font Size   16
Jaipur experiences FM Radio fever; Radio Tadka launches celebrity campaign

Radio Tadka 95 FM, which launched its services a few days back, has roped in celebrities like Abhijeet Bhattachrya, Sunidhi Chauhan, Shaan and Kailash Kher for the campaign to promote its radio station in Jaipur.

“I liked the idea because radio is about entertainment, and hence, the advertisement must communicate fun and music. Also amongst various brands this was a unique approach for any FM station as no other station has used as many as four celebrities, each representing a different segment. We found this idea stronger than using a single celebrity as a brand ambassador as it communicates range,” explained Siddharth Kothari, Director, Rajasthan Patrika, promoter of Radio Tadka.

The FM station has launched programmes like ‘Solid Breakfast’ and ‘Thadi.com’. It has also started a programme called ‘Bolti Bund’, which plays only music without any RJs. The station also plays English music in the ‘After Hours’ programme after midnight.

Rajasthan Patrika has won licence for four stations in Jaipur, Kota, Raipur and Udaipur under FM Phase II expansion. Apart from Radio Tadka, Jaipur also has MYFM from Bhaskar Group and Radio Mirchi.

Meanwhile, Radio Citi is said to be conducting test runs of its FM channel. South Asia FM has also won FM licence for the Pink City.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.