In its bid to build its digital presence, Jabardast HIT 95 FM has tied up with Digital Audio Ad Platform PayTunes. Jabardast HIT 95 FM is a leading FM radio station in Delhi NCR and is focussing on providing response based solutions to its clients with this collaboration.
Founded by IIT Alumni and backed by some of the top investors, PayTunes is a mobile ringtone based audio visual and consumer engagement ad platform. PayTunes app converts mobile handset ringtones on incoming calls into ad jingles from brands and rewards its users with points which they can redeem in terms of free recharges, bill payments etc. PayTunes also provides tools and features to engage the audience to advertisers. With this tie-up, Jabardast HIT 95 FM and PayTunes will provide engagement features as well such as in-app actions, contests etc to their advertisers. Jabardast HIT 95 FM has close to 41 lakh listeners in Delhi NCR and PayTunes app currently has around 6 lac app users.
This alliance seems a natural move for both Jabradast HIT 95 FM and PayTunes with increasing focus on digital ads as it can leverage both media to provide mass audio reach with solutions on the mobile with deep user engagement features to advertisers. Mobile focused content can result into lead generation, trials and actual commerce for clients .
Bundled 360 degree solutions will also enable listeners and users to earn valuable gratification benefits. Simultaneously, advertisers will get cost-effective digital solutions due to the combination of the two media. PayTunes Co-Founder and CEO, Divya Pratap said, "Digital Advertising is outpacing all other domains in Ad-Industry, media companies are facing the need to build their digital presence. We at PayTunes are building solutions which are bridging the gap between traditional and digital space. We feel that this alliance with a prestigious radio station like Jabradast HIT 95 FM will help the cause by adding to our existing offerings to advertisers. Going forward we might look at more such alliances with different kind of mediums in the industry such as linking audio ads with visual mediums via programmatic advertising"
Speaking on this association, R. Gautam, COO of Jabardast HIT 95 FM said "We are excited to partner with this young and dynamic startup which has brought in an altogether new dimension in the audio ad industry. Jabradast HIT 95 FM will be the only radio station to provide such kind of digital user engagement features to its clients. With our listener base and Paytunes energy, we see it to be a long and fruitful partnership which will benefit our clients enormously whilst providing our listeners with more choice and benefits.