Jabalpur has been quite ‘radio active’ in the week gone by, with Radio Mirchi, Dhamaal 24 and My FM launching their FM stations in this important district in Madhya Pradesh. Dhamaal 24 also launched its FM stations in Ahmednagar and Jalgaon during the week. The first week of February saw Rangila FM launching its FM station in Raipur.
With the Jabalpur launch, Radio Mirchi has completed the launch of all the 32 stations it had bid for in the second phase of FM licencing. And with the Jabalpur launch Bhaskar Group’s My FM’s tally of stations has gone up to 17 across the country. BAG Films and Media FM’s venture, Dhamaal 24, now has nine FM stations nationwide.
Meanwhile, Rangila FM has embarked on a marketing campaign across Raipur using its mascot, which the channel claims to be a true expression of ‘Raipurian’ culture.