Even as the young and old alike all over the country are gearing up for that one day of colourful madness, FM players are busy preparing for Holi with an array of programmes around this festival of colours.
Radio City is celebrating Holi with an on-air mehfil involving its popular ‘Babbar Sher’. The station’s ‘Whatte fun’ mantra also extends to its Holi fare that will see the station airing evergreen Holi melodies, fun shayari and several interactive initiatives. Radio City Delhi has embarked on a 10-day festival involving on air and off activities from March 12-21. ‘City ke Rang’ would conclude with an on-ground activity at a popular mall where listeners would be invited to paint a city mural called ‘City Ke Rang’.
Commenting on the Holi programming, Rana Barua, National Head, Marketing and Programming, Radio City, said, “Being part of the fabric of the city’s rich culture, we greatly cherish the equity we share with radio citizens across the nation. Our bouquet of innovative programming and on-ground initiatives for the season will ensure that Radio City delivers a ‘Whatte Fun’ Holi to everyone. Celebrating the festival of colours with our listeners is just another way of making ‘Whatte Fun’ come alive for them.”
Fever FM will bring its ‘Holi ki Toli’ on air on March 22, where the whole gang would entertain listeners instead of just one RJ. Neeraj Chaturvedi, Station Head, Delhi, Fever FM, said, “Holi is a time of festivity and playful fun. Fever FM is capturing the spirit of Holi celebrations with ‘Holi ki Toli’ and ‘Hoja Rangeela Re’. Both these properties are entertaining and involve the listeners with an innovative way of playing Holi, and that too on air.”
Debojit Saha, Programming Director, Delhi, Radio One, said, “Radio One has always been known for its radical programming, and celebrating Holi is just another excuse for us to express our irreverence and vigour. Just playing Holi songs and gorging on sweets are passé for the ‘Fataafat generation’. This Holi, we want the Fataafat generation to enjoy Holi with the ‘Rangeen girl of the nation’ – Rakhi Sawant, who would tempt the Fataafat generation to play Holi on Radio One with ‘Do me a favour, let’s play Holi’.”
Radio One will also air a special programme, ‘Holi ke peeche kya hai?’, which explores different funny factoids on Holi. In ‘Holi fataafat’, a host of Bollywood artistes would sing their own version of ‘Rang Barse bheege Chunarwali…’, a popular Holi number sung by Amitabh Bachchan in ‘Silsila’ years ago. As Holi coincides with the FM station’s ‘Saturday Request Show’ this time, Delhi listeners can catch the roaming RJ while playing Holi and dedicate their songs on Radio One.
How can food not be a part of Holi? Radio One has tied up with Delhi Tourism for an on-ground event called ‘Flavours of Chandni Chowk’ at Dilli Haat.
Big FM is out to prove ‘Rang Achchey Hain’ this Holi. This on-air contest would invite listeners on March 21 and 22 to get drenched in colours. To take part in this interactive contest, listeners need to answer 100 Chartbuster based questions and get a chance to win exciting shopping vouchers.
Manav Dhanda, Vice-President, Programming, Big FM, said, “Holi is a time for celebration and we are offering listeners a rendezvous with colour, combined with great on-air content and off-air offerings. We are confident of providing listeners a great time through the innovative packaging of our content around the pegs of colour, humour, laughter and much more.”
Radio Mantra is out to play pranks on its listeners as part of its programme ‘Bura na mano Holi hai’. ‘Gile shikve mitao, Holi hai bhai Holi hai’ would celebrate the ‘forgive and forget’ spirit of Holi, wherein listeners can register with the FM station and the RJ would call up their friends or family or anyone that they would like to patch up with and help them ‘forget and forgive’.
Kanwar Sameer, Programming Head, Radio Mantra, said, “Holi is synonym for colour, fun and frolic, and the vibrant and lively programming at Radio Mantra would be precisely reflecting the mood of the festival.”
Radio Mirchi is celebrating Holi with its week-long initiative, ‘Rang Se Rang Milao’. The FM station will also provide its listeners with an opportunity to win ‘Holi Ka Samaan’. To take part in this initiative, listeners have to register themselves by SMSing their names and addresses to the short code 58888. Radio Mirchi RJs would visit a randomly selected winner and engage in several fun-filled activities with the winner and his / her family and also distributes gifts.
In a special segment, ‘Holi Ke Phuarey’, Radio Mirchi Delhi’s popular character ‘Sud’ would encourage listeners to send in their jokes in a typical ‘Sud style’. The winner will feature with Sud all through the Holi week. Apart from this, listeners can enjoy their favourite Holi tracks and know more about how their favourite stars like
Kareena Kapoor, Saif Ali Khan, Vivek Oberoi, and Neil Nitin Mukesh are planning to celebrate Holi.