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IRS Q2 2010: Radio Mirchi leads among FM stations

IRS Q2 2010: Radio Mirchi leads among FM stations

Author | Pallavi Goorha Kashyup | Friday, Sep 10,2010 7:58 AM

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IRS Q2 2010: Radio Mirchi leads among FM stations

The Indian Readership Survey (IRS) Q2 2010 results for the radio industry, released by the Media Research Users’ Council (MRUC) on September 9, show Radio Mirchi as the leading FM radio station in India in terms of listenership. Radio Mirchi has registered a listenership of 41,799,000 in the latest quarter. This is a huge gap from the No. 2 FM player Big FM, which has garnered a listenership of 22,692,000.

As per the IRS Q2 2010 data for the Top 5 radio stations listened in the last one week, Radio Mirchi has seen a 1.5 per cent increase in listenership as against 41,194,000 in IRS Q1 2010.

Big FM lags far behind at No. 2. The FM station has seen a growth of 3.5 per cent in listenership from 21,920,000 in IRS Q1 2010. Red FM has seen the highest growth of 4.6 per cent among the Top 5 radio stations in this quarter. The FM station has registered a listenership of 19,476,000 in IRS Q2 as against 18,621,000 in the previous quarter.

Radio City, however, has seen a marginal dip of 0.8 per cent in listenership to 13,799,000 in this quarter from 13,916,000 in Q1 2010. Suryan, too, has seen a slight dip of 0.5 per cent in its listenership from 12,754,000 in Q1 2010 to 12,691,000 in this quarter.

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