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IRS 2006 R2: FM Radio grows by 2 pc, Radio Mirchi high up among private FM channels

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IRS 2006 R2: FM Radio grows by 2 pc, Radio Mirchi high up among private FM channels

The Indian Readership Survey (IRS) 2006 Round 2 has good news for FM stations in India – much on the same lines as what most other research has shown. Leading the top radio stations are the national networks – Vividh Bharati flaunts a listenership of 661.4 lakh. Primary Channel follows at 627 lakh – the two interchange places from the last round. AIR FM takes the third position with a listenership of 396.5 lakh.

Radio Mirchi is the No. 4 player with a listenership of 224.2 lakh. Suryan / Sun FM are the next in the rung garnering a listenership of 145.8 lakh. Radio City is at No. 6 with a listenership of 135.7 lakh. BBC World Service is at No. 7 with a listenership of 131.4 lakh.

Red FM takes the eighth spot with a listenership of 86.1 lakh, Aamar FM is at No. 9 with a listenership of 47.6 lakh, and the list is completed with Power FM / India FM on the tenth spot with a listenership of 18.1 lakh.

The IRS survey has been conducted on a sample size of 250,537 across 4,686 towns and villages.


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