Top Story

e4m_logo.png

Home >> Media - Radio >> Article

IRS 2006 R2: FM Radio grows by 2 pc, Radio Mirchi high up among private FM channels

11-October-2006
Font Size   16
Share
IRS 2006 R2: FM Radio grows by 2 pc, Radio Mirchi high up among private FM channels

The Indian Readership Survey (IRS) 2006 Round 2 has good news for FM stations in India – much on the same lines as what most other research has shown. Leading the top radio stations are the national networks – Vividh Bharati flaunts a listenership of 661.4 lakh. Primary Channel follows at 627 lakh – the two interchange places from the last round. AIR FM takes the third position with a listenership of 396.5 lakh.

Radio Mirchi is the No. 4 player with a listenership of 224.2 lakh. Suryan / Sun FM are the next in the rung garnering a listenership of 145.8 lakh. Radio City is at No. 6 with a listenership of 135.7 lakh. BBC World Service is at No. 7 with a listenership of 131.4 lakh.

Red FM takes the eighth spot with a listenership of 86.1 lakh, Aamar FM is at No. 9 with a listenership of 47.6 lakh, and the list is completed with Power FM / India FM on the tenth spot with a listenership of 18.1 lakh.

The IRS survey has been conducted on a sample size of 250,537 across 4,686 towns and villages.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group