IRF 2008: Winners of Indian Excellence in Radio Awards expect more in 2009
The India Radio Forum 2008, which concluded on an energetic note on May 30, saw various FM radio stations across the nation breaking language barriers and winning laurels at the Indian Excellence in Radio Awards 2008. exchange4media spoke with some of the winners on what worked in their favour this year and their expectations from the Awards next year.
Red FM won nine awards, the maximum won by any station. Anuj Singh, National Marketing Head and Station Head, Red FM, was ecstatic at the wins. “I can attribute this victory to all the hard work and efforts put in by the entire Red FM team and feel proud of the team, he said, adding that in 2009, “We would continue to raise the bar for ourselves in our endeavours.”
Radio Mirchi bagged four awards at the event. Prashant Panday, CEO, Radio Mirchi, said, “Initiatives like these bring everyone together, and that is always a healthy thing for the industry. We are happy with what we won, and we are looking forward to next year too.”
Radio One bagged three metals at the awards. Vehrnon Ibrahim, National Programming Head, Radio One was “overjoyed” the station’s performance and attributed the victory to the outstanding talents in the team. On what worked in their favour, Ibrahim said, “The unique position of the station and the sheer hard work of the entire team were the main reasons that worked best in our favour.” On future expectations, he said, “We look forward to a lot more outstanding achievements and awards.”
This year saw a total of 27 awards being given out, and the introduction of four new categories – Excellence in New Age Technology, Excellence in Communication, Best New Launch and Best FM Brand.
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